KitchenAid vs Samsung:Which is searched more?
In September 2026, KitchenAid had more branded searches than Samsung among counter depth refrigerator brands worldwide. KitchenAid was estimated to have 884K branded searches compared to Samsung’s 151K, and held a 60.8% Share of Search versus Samsung’s 10.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, KitchenAid or Samsung?
Compare the counter depth refrigerator brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for KitchenAid, Samsung. The figures are in the table below the chart.
View monthly share of search table
| Month | KitchenAid | LG | Samsung | GE Profile | Whirlpool | Bosch |
|---|---|---|---|---|---|---|
| Oct 2025 | 66.3% | 24.2% | 7.7% | 1.1% | 0.42% | 0.23% |
| Nov 2025 | 76.2% | 15.1% | 7% | 1.3% | 0.25% | 0.17% |
| Dec 2025 | 77.4% | 15.4% | 5.9% | 0.87% | 0.26% | 0.17% |
| Jan 2026 | 66.6% | 24% | 7.6% | 1.1% | 0.41% | 0.22% |
| Feb 2026 | 61.3% | 27% | 10% | 1% | 0.38% | 0.25% |
| Mar 2026 | 58% | 30.9% | 9.5% | 0.98% | 0.36% | 0.24% |
| Apr 2026 | 65.1% | 24% | 9.2% | 1.1% | 0.33% | 0.27% |
| May 2026 | 60.8% | 26.8% | 10.4% | 1.2% | 0.45% | 0.3% |
| Jun 2026 | 60.5% | 27.1% | 10.4% | 1.3% | 0.46% | 0.25% |
| Jul 2026 | 59.3% | 26.5% | 11.9% | 1.5% | 0.55% | 0.24% |
| Aug 2026 | 56.5% | 30.2% | 11.2% | 1.4% | 0.52% | 0.23% |
| Sep 2026 | 60.8% | 26.6% | 10.4% | 1.5% | 0.56% | 0.25% |
How has the KitchenAid and Samsung comparison changed over the last 12 months?
3 findings
- KitchenAid was ahead of Samsung in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, KitchenAid’s estimated Share of Search among counter depth refrigerator brands worldwide moved from 66.3% to 60.8%, and its estimated monthly branded searches moved from 1.3M to 884K.
- Across the 12 months ending September 2026, Samsung’s estimated Share of Search among counter depth refrigerator brands worldwide moved from 7.7% to 10.4%, and its estimated monthly branded searches held steady at 151K.
How did search popularity change for counter depth refrigerator brands worldwide in September 2026?
2 changes
In September 2026, KitchenAid gained estimated Share of Search among counter depth refrigerator brands worldwide, from 56.5% to 60.8%.
In September 2026, Samsung lost estimated Share of Search among counter depth refrigerator brands worldwide, from 11.2% to 10.4%.
Other head-to-heads among counter depth refrigerator brands
How each brand is measured
Brandwave collects information about searches that people make online using KitchenAid’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
KitchenAid
2 branded search terms
- kitchenaid
- kitchenaid artisan
Samsung
2 branded search terms
- samsung com
- samsung washer
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