iubenda vs OneTrust:Which is searched more?
In September 2026, iubenda had more branded searches than OneTrust among cookie consent and privacy tools worldwide. iubenda was estimated to have 22.2K branded searches compared to OneTrust’s 20, and held a 35.8% Share of Search versus OneTrust’s 0.03%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, iubenda or OneTrust?
Compare the cookie consent and privacy tools teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for iubenda, OneTrust. The figures are in the table below the chart.
View monthly share of search table
| Month | CookieYes | iubenda | Termly | Osano | Cookiebot | OneTrust |
|---|---|---|---|---|---|---|
| Oct 2025 | 37.1% | 37.1% | 16.6% | 9% | 0.1% | 0.07% |
| Nov 2025 | 35.8% | 35.8% | 19.5% | 8.7% | 0.08% | 0.02% |
| Dec 2025 | 35.8% | 35.8% | 19.5% | 8.7% | 0.08% | 0.02% |
| Jan 2026 | 33.2% | 40.5% | 18.1% | 8.1% | 0.06% | 0.03% |
| Feb 2026 | 37.7% | 37.7% | 16.8% | 7.5% | 0.06% | 0.29% |
| Mar 2026 | 36.4% | 36.4% | 19.9% | 7.2% | 0.07% | 0.09% |
| Apr 2026 | 30.4% | 37.2% | 24.8% | 7.4% | 0.05% | 0.1% |
| May 2026 | 30.5% | 37.2% | 24.8% | 7.4% | 0.04% | 0.04% |
| Jun 2026 | 34.3% | 34.3% | 22.9% | 8.3% | 0.06% | 0.08% |
| Jul 2026 | 33.7% | 33.7% | 22.5% | 10% | 0.05% | 0.11% |
| Aug 2026 | 36.6% | 29.9% | 24.4% | 8.9% | 0.07% | 0.12% |
| Sep 2026 | 35.8% | 35.8% | 19.5% | 8.7% | 0.06% | 0.03% |
How has the iubenda and OneTrust comparison changed over the last 12 months?
3 findings
- iubenda was ahead of OneTrust in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, iubenda’s estimated Share of Search among cookie consent and privacy tools worldwide moved from 37.1% to 35.8%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
- Across the 12 months ending September 2026, OneTrust’s estimated Share of Search among cookie consent and privacy tools worldwide moved from 0.07% to 0.03%, and its estimated monthly branded searches moved from 50 to 20.
How did search popularity change for cookie consent and privacy tools worldwide in September 2026?
2 changes
In September 2026, iubenda gained estimated Share of Search among cookie consent and privacy tools worldwide, from 29.9% to 35.8%.
In September 2026, OneTrust fell from 5th to 6th among cookie consent and privacy tools worldwide.
Other head-to-heads among cookie consent and privacy tools
How each brand is measured
Brandwave collects information about searches that people make online using iubenda’s and OneTrust’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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