Breville vs Miele:Which is more popular?
In September 2026, Breville had more branded searches than Miele among convection oven brands worldwide. Breville had about 165,000 branded searches, while Miele had 880. Breville made up 9.7% of all convection oven brand searches we track, and Miele accounted for 0.05%. When we asked ChatGPT and Google AI Overviews about convection oven brands, Breville appeared in four of the five answers and Miele in two. Breville was mentioned before Miele in every answer.
Who do people search for more?
Breville, about 188 searches for every 1 for Miele
Who does AI mention more?
Breville, mentioned in 4 of 5 answers, Miele in 2
Who does AI recommend more?
Breville, named ahead of Miele in every answer
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Top convection oven brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Breville was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Miele was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Breville was listed before Miele in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Breville1st
GE Profile2nd
Bosch3rd
KitchenAid4th
Black+Decker5th
Miele6th
LG–
Garland Commercial–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Breville4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- GE Profile4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bosch3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- KitchenAid2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Miele2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Black+Decker1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- LG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Garland Commercial0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about convection oven brands
5 answers
Asked ChatGPT
“Which convection oven brand should I buy?”
Asked ChatGPT
“What are the best convection oven brands?”
Asked ChatGPT
“What's the best convection oven brand for everyday cooking?”
Searched Google, AI Overview
“best convection oven”
Searched Google, AI Overview
“convection oven for baking”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Breville or Miele more popular in search?
This chart shows how often people search Google for Breville and Miele by name. Each line represents a brand's share of searches for all eight convection oven brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Breville, Miele. The figures are in the table below the chart.
View monthly share of searches table
| Month | KitchenAid | Black+Decker | Breville | GE Profile | LG | Bosch | Garland Commercial | Miele |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 80.9% | 10.8% | 6% | 0.98% | 0.98% | 0.22% | 0.05% | 0.04% |
| Nov 2025 | 83.6% | 7.6% | 6.9% | 0.93% | 0.76% | 0.15% | 0.03% | 0.04% |
| Dec 2025 | 84.7% | 6.9% | 6.9% | 0.63% | 0.63% | 0.15% | 0.03% | 0.03% |
| Jan 2026 | 80.6% | 9.8% | 7.3% | 0.99% | 0.99% | 0.23% | 0.04% | 0.04% |
| Feb 2026 | 79.2% | 10.9% | 7.3% | 0.98% | 1.2% | 0.27% | 0.05% | 0.05% |
| Mar 2026 | 78.9% | 11.5% | 7.1% | 0.95% | 1.2% | 0.27% | 0.06% | 0.05% |
| Apr 2026 | 78.3% | 11.7% | 7.2% | 0.96% | 1.2% | 0.59% | 0.06% | 0.05% |
| May 2026 | 73.8% | 15.4% | 7.7% | 1% | 1.3% | 0.71% | 0.06% | 0.06% |
| Jun 2026 | 73.2% | 15.4% | 8.5% | 1.1% | 1.4% | 0.26% | 0.05% | 0.06% |
| Jul 2026 | 75.2% | 13.5% | 8.3% | 1.4% | 1.4% | 0.26% | 0.06% | 0.05% |
| Aug 2026 | 75.1% | 13.5% | 8.3% | 1.4% | 1.4% | 0.26% | 0.06% | 0.05% |
| Sep 2026 | 74.7% | 12.9% | 9.7% | 1.3% | 1.1% | 0.25% | 0.06% | 0.05% |
How has the Breville and Miele comparison changed over the last 12 months?
3 findings
- Breville was ahead of Miele in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Breville’s share of searches among convection oven brands worldwide moved from 6% to 9.7%, and its estimated monthly branded searches moved from 135K to 165K.
- Across the 12 months ending September 2026, Miele’s share of searches among convection oven brands worldwide moved from 0.04% to 0.05%, and its estimated monthly branded searches moved from 1K to 880.
How did search popularity change for convection oven brands worldwide in September 2026?
2 changes
In September 2026, Breville gained share of searches among convection oven brands worldwide, from 8.3% to 9.7%.
Estimated monthly branded searches for Miele worldwide fell 12% over 12 measured months, from 1K to 880 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Breville’s and Miele’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among convection oven brands
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