Brandwave

Bosch vs Miele:Which is more popular?

In September 2026, Bosch had more branded searches than Miele among convection oven brands worldwide. Bosch had about 4,190 branded searches, while Miele had 880. Bosch made up 0.25% of all convection oven brand searches we track, and Miele accounted for 0.05%. When we asked ChatGPT and Google AI Overviews about convection oven brands, Bosch appeared in three of the five answers and Miele in two. Bosch was mentioned before Miele in every answer that named either.

Among convection oven brands worldwide in September 2026

Who do people search for more?

Bosch, about 5 searches for every 1 for Miele

Bosch 4.2K searchesMiele 880 searches

Who does AI mention more?

Bosch, mentioned in 3 of 5 answers, Miele in 2

Bosch in 3 of 5Miele in 2 of 5

Who does AI recommend more?

Bosch, named ahead of Miele in 3 of 3 answers

Bosch first in 3Miele never first

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Top convection oven brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bosch was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Miele was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bosch was listed before Miele in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Breville1st
  2. GE Profile2nd
  3. Bosch3rd
  4. KitchenAid4th
  5. Black+Decker5th
  6. Miele6th
  7. LG–
  8. Garland Commercial–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Breville4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GE Profile4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Miele2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Black+Decker1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Garland Commercial0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about convection oven brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Bosch or Miele more popular in search?

This chart shows how often people search Google for Bosch and Miele by name. Each line represents a brand's share of searches for all eight convection oven brands we track, month by month, from English-language searches worldwide.

Bosch and Miele among convection oven brands worldwide, by month

Share of searches by month for Bosch, Miele. The figures are in the table below the chart.

View monthly share of searches table
MonthKitchenAidBlack+DeckerBrevilleGE ProfileLGBoschGarland CommercialMiele
Oct 202580.9%10.8%6%0.98%0.98%0.22%0.05%0.04%
Nov 202583.6%7.6%6.9%0.93%0.76%0.15%0.03%0.04%
Dec 202584.7%6.9%6.9%0.63%0.63%0.15%0.03%0.03%
Jan 202680.6%9.8%7.3%0.99%0.99%0.23%0.04%0.04%
Feb 202679.2%10.9%7.3%0.98%1.2%0.27%0.05%0.05%
Mar 202678.9%11.5%7.1%0.95%1.2%0.27%0.06%0.05%
Apr 202678.3%11.7%7.2%0.96%1.2%0.59%0.06%0.05%
May 202673.8%15.4%7.7%1%1.3%0.71%0.06%0.06%
Jun 202673.2%15.4%8.5%1.1%1.4%0.26%0.05%0.06%
Jul 202675.2%13.5%8.3%1.4%1.4%0.26%0.06%0.05%
Aug 202675.1%13.5%8.3%1.4%1.4%0.26%0.06%0.05%
Sep 202674.7%12.9%9.7%1.3%1.1%0.25%0.06%0.05%

How has the Bosch and Miele comparison changed over the last 12 months?

3 findings
  • Bosch was ahead of Miele in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bosch’s share of searches among convection oven brands worldwide moved from 0.22% to 0.25%, and its estimated monthly branded searches moved from 5K to 4.2K.
  • Across the 12 months ending September 2026, Miele’s share of searches among convection oven brands worldwide moved from 0.04% to 0.05%, and its estimated monthly branded searches moved from 1K to 880.

How did search popularity change for convection oven brands worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for Bosch worldwide fell 16% over 12 measured months, from 5K to 4.2K in September 2026.

  2. Estimated monthly branded searches for Miele worldwide fell 12% over 12 measured months, from 1K to 880 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Bosch’s and Miele’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bosch

2 branded search terms

  • bosch convection oven
  • bosch washer

Miele

1 branded search term

  • miele com

How the Brand Demand Index is measured

Other head-to-heads among convection oven brands

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