Makeup by Mario vs Milk Makeup:Which is searched more?
In September 2026, Makeup by Mario had more branded searches than Milk Makeup among contour stick brands worldwide. Makeup by Mario was estimated to have 246K branded searches compared to Milk Makeup’s 49.5K, and held a 29.1% Share of Search versus Milk Makeup’s 5.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Makeup by Mario or Milk Makeup?
Compare the contour stick brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Makeup by Mario, Milk Makeup. The figures are in the table below the chart.
View monthly share of search table
| Month | Rare Beauty | Makeup by Mario | Milk Makeup |
|---|---|---|---|
| Oct 2025 | 72% | 21.5% | 6.5% |
| Nov 2025 | 69.3% | 25.6% | 5.1% |
| Dec 2025 | 71.9% | 21.6% | 6.5% |
| Jan 2026 | 72% | 21.5% | 6.5% |
| Feb 2026 | 71% | 21.2% | 7.8% |
| Mar 2026 | 64.2% | 28.7% | 7.1% |
| Apr 2026 | 67.8% | 24.8% | 7.5% |
| May 2026 | 64.2% | 28.7% | 7.1% |
| Jun 2026 | 64.2% | 28.7% | 7.1% |
| Jul 2026 | 72% | 21.5% | 6.5% |
| Aug 2026 | 64.2% | 28.7% | 7.1% |
| Sep 2026 | 65.1% | 29.1% | 5.9% |
How has the Makeup by Mario and Milk Makeup comparison changed over the last 12 months?
3 findings
- Makeup by Mario was ahead of Milk Makeup in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Makeup by Mario’s estimated Share of Search among contour stick brands worldwide moved from 21.5% to 29.1%, and its estimated monthly branded searches held steady at 246K.
- Across the 12 months ending September 2026, Milk Makeup’s estimated Share of Search among contour stick brands worldwide moved from 6.5% to 5.9%, and its estimated monthly branded searches moved from 74K to 49.5K.
How did search popularity change for contour stick brands worldwide in September 2026?
1 change
In September 2026, Milk Makeup lost estimated Share of Search among contour stick brands worldwide, from 7.1% to 5.9%.
Other head-to-heads among contour stick brands
How each brand is measured
Brandwave collects information about searches that people make online using Makeup by Mario’s and Milk Makeup’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Makeup by Mario
1 branded search term
- makeup by mario
Milk Makeup
1 branded search term
- milk makeup
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.