Brandwave

Bosch vs Miele:Which is searched more?

In September 2026, Miele had more branded searches than Bosch among condenser tumble dryer brands worldwide. Miele was estimated to have 111K branded searches compared to Bosch’s 3.6K, and held a 10.9% Share of Search versus Bosch’s 0.35%. These are worldwide searches for English-language branded terms.

Share of Search among condenser tumble dryer brands worldwide in September 2026Which is more popular in search, Bosch or Miele?
Bosch0.35%3.6K searches
vs
Miele10.9%111K searches

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Which is more popular in search, Bosch or Miele?

Compare the condenser tumble dryer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bosch and Miele among condenser tumble dryer brands worldwide, by month

Share of Search by month for Miele, Bosch. The figures are in the table below the chart.

View monthly share of search table
MonthBekoHooverSamsungMieleBosch
Oct 202549.2%26.9%13.5%9.9%0.39%
Nov 202543.2%28.9%14.5%13.1%0.35%
Dec 202544.4%29.7%12.1%13.4%0.36%
Jan 202645.5%30.4%12.4%11.2%0.36%
Feb 202643.2%28.9%16.8%10.7%0.42%
Mar 202642.2%28.2%16.4%12.7%0.41%
Apr 202644.3%29.6%14.8%10.9%0.43%
May 202644.3%29.6%14.8%10.9%0.43%
Jun 202651.8%23.2%14.2%10.5%0.34%
Jul 202650.6%22.7%16.2%10.2%0.33%
Aug 202642.2%28.2%16.5%12.7%0.34%
Sep 202644.3%29.6%14.8%10.9%0.35%

How has the Bosch and Miele comparison changed over the last 12 months?

  • Miele was ahead of Bosch in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bosch’s estimated Share of Search among condenser tumble dryer brands worldwide moved from 0.39% to 0.35%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
  • Across the 12 months ending September 2026, Miele’s estimated Share of Search among condenser tumble dryer brands worldwide moved from 9.9% to 10.9%, and its estimated monthly branded searches held steady at 111K.

How did search popularity change for condenser tumble dryer brands worldwide in September 2026?

  1. In September 2026, Miele lost estimated Share of Search among condenser tumble dryer brands worldwide, from 12.7% to 10.9%.

  2. Estimated monthly branded searches for Bosch worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

Other head-to-heads among condenser tumble dryer brands

How each brand is measured

Brandwave collects information about searches that people make online using Bosch’s and Miele’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bosch

1 branded search term

  • bosch washer

Miele

2 branded search terms

  • miele com
  • miele vacuum

How the Brand Demand Index is measured

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