Brandwave

Makita vs Ryobi:Which is more popular?

In September 2026, Makita had more branded searches than Ryobi among power drill brands worldwide. Makita had about 1 million branded searches, while Ryobi had 751,000. Makita made up 22.6% of all power drill brand searches we track, and Ryobi accounted for 16.9%. When we asked ChatGPT and Google AI Overviews about power drill brands, Ryobi appeared in all five answers and Makita in four. Makita was mentioned before Ryobi in three out of five answers.

Among power drill brands worldwide in September 2026

Who do people search for more?

Makita, about 34% more searches than Ryobi

Makita 1M searchesRyobi 751K searches

Who does AI mention more?

Ryobi, mentioned in every answer we collected

Ryobi in 5 of 5Makita in 4 of 5

Who does AI recommend more?

Makita, named ahead of Ryobi in 3 of 5 answers

Makita first in 3Ryobi first in 2

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Top power drill brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ryobi appeared in all five answers. Makita was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Makita was listed before Ryobi in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. DeWalt1st
  2. Milwaukee2nd
  3. Ryobi3rd
  4. Makita4th
  5. Bosch5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Milwaukee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ryobi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DeWalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Makita4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about power drill brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Makita or Ryobi more popular in search?

This chart shows how often people search Google for Makita and Ryobi by name. Each line represents a brand's share of searches for all five power drill brands we track, month by month, from English-language searches worldwide.

Makita and Ryobi among power drill brands worldwide, by month

Share of searches by month for Makita, Ryobi. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeMakitaRyobiDeWaltBosch
Oct 202542.5%26.6%13.9%12.8%4.2%
Nov 202539.5%25.2%17.5%14.5%3.3%
Dec 202542.6%22.5%15.7%15.6%3.6%
Jan 202641.5%22.3%16.9%15.2%4.2%
Feb 202643.2%22.7%14.6%15.9%3.6%
Mar 202638.6%24.5%18.8%14.2%3.9%
Apr 202639.6%21.3%20.5%14.6%4%
May 202639.3%21.3%20.9%14.5%4%
Jun 202639%21.2%21.5%14.4%3.9%
Jul 202643.6%19.3%19.6%13.1%4.4%
Aug 202640.3%21.9%18.2%14.8%4.9%
Sep 202641.2%22.6%16.9%15.2%4.1%

How has the Makita and Ryobi comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Ryobi took it in June 2026, Makita took it in August 2026.
  • Across the 12 months ending September 2026, Makita’s share of searches among power drill brands worldwide moved from 26.6% to 22.6%, and its estimated monthly branded searches moved from 1.4M to 1M.
  • Across the 12 months ending September 2026, Ryobi’s share of searches among power drill brands worldwide moved from 13.9% to 16.9%, and its estimated monthly branded searches moved from 731K to 751K.

How did search popularity change for power drill brands worldwide in September 2026?

2 changes
  1. In September 2026, Makita gained share of searches among power drill brands worldwide, from 21.9% to 22.6%.

  2. In September 2026, Ryobi lost share of searches among power drill brands worldwide, from 18.2% to 16.9%.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Makita’s and Ryobi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Makita

4 branded search terms

  • makita
  • makita battery
  • makita drill
  • makita tool

Ryobi

3 branded search terms

  • ryobi
  • ryobi pressure washer
  • ryobi tool

How the Brand Demand Index is measured

Other head-to-heads among power drill brands

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