Brandwave

Cuisinart vs Smeg:Which is searched more?

In September 2026, Smeg had more branded searches than Cuisinart among coffee maker brands worldwide. Smeg was estimated to have 914K branded searches compared to Cuisinart’s 165K, and held an 18.2% Share of Search versus Cuisinart’s 3.3%. These are worldwide searches for English-language branded terms.

Share of Search among coffee maker brands worldwide in September 2026Which is more popular in search, Cuisinart or Smeg?
Cuisinart3.3%165K searches
vs
Smeg18.2%914K searches

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Which is more popular in search, Cuisinart or Smeg?

Compare the coffee maker brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Cuisinart and Smeg among coffee maker brands worldwide, by month

Share of Search by month for Smeg, Cuisinart. The figures are in the table below the chart.

View monthly share of search table
MonthNespressoSmegJuraBrevilleCuisinartOxoBraunMiele
Oct 202566.5%18.1%6%2.7%4%2.7%0.01%0.02%
Nov 202570.2%15.6%4.2%3.5%4.2%2.3%0.01%0.02%
Dec 202566.3%17.7%4.9%4%4.9%2.2%0.02%0.02%
Jan 202662.5%20.4%6.9%3.1%4.6%2.5%0.02%0.02%
Feb 202667.5%18.1%6.1%2.7%3.3%2.2%0.02%0.02%
Mar 202667.1%18%6%2.7%4%2.2%0.02%0.02%
Apr 202669.6%15.5%6.3%2.8%3.4%2.3%0.03%0.02%
May 202669.1%15.4%6.2%2.8%4.1%2.3%0.03%0.02%
Jun 202671.5%13.3%6.4%2.9%3.5%2.4%0.03%0.02%
Jul 202663.7%17.4%8.6%3.1%4.7%2.6%0.03%0.02%
Aug 202668%15.5%7.5%2.7%4.1%2.2%0.03%0.02%
Sep 202666.9%18.2%6%3.3%3.3%2.2%0.03%0.02%

How has the Cuisinart and Smeg comparison changed over the last 12 months?

  • Smeg was ahead of Cuisinart in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Cuisinart’s estimated Share of Search among coffee maker brands worldwide moved from 4% to 3.3%, and its estimated monthly branded searches moved from 201K to 165K.
  • Across the 12 months ending September 2026, Smeg’s estimated Share of Search among coffee maker brands worldwide moved from 18.1% to 18.2%, and its estimated monthly branded searches held steady at 914K.

How did search popularity change for coffee maker brands worldwide in September 2026?

  1. In September 2026, Breville overtook Cuisinart to rank 4th among coffee maker brands worldwide, with 3.3% estimated Share of Search.

  2. In September 2026, Smeg gained estimated Share of Search among coffee maker brands worldwide, from 15.5% to 18.2%.

  3. In September 2026, Cuisinart lost estimated Share of Search among coffee maker brands worldwide, from 4.1% to 3.3%.

Other head-to-heads among coffee maker brands

How each brand is measured

Brandwave collects information about searches that people make online using Cuisinart’s and Smeg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cuisinart

1 branded search term

  • cuisinart

Smeg

2 branded search terms

  • smeg
  • smeg coffee machine

How the Brand Demand Index is measured

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