Brandwave

Cnc machining services:Which brands are most popular in search?

In August 2026, Hubs was the most searched among cnc machining services worldwide, with an estimated 1.5M branded searches and 91.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Hubs91.7%
  2. Xometry4.5%
  3. Protolabs3%
  4. Fictiv0.61%
  5. RapidDirect0.12%
  6. Star Rapid0.02%

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Share of SearchLeaderboard

Compare the cnc machining services businesses run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among cnc machining services worldwide, by month

Share of Search by month for Hubs, Xometry, Protolabs. The figures are in the table below the chart.

View monthly share of search table
MonthHubsXometryProtolabsFictivRapidDirectStar Rapid
Oct 202590.9%5.5%3%0.49%0.1%0.04%
Nov 202591.8%4.5%3%0.5%0.1%0.03%
Dec 202592.4%4.6%2.5%0.41%0.1%0.03%
Jan 202690.8%5.5%3%0.6%0.11%0.04%
Feb 202688.9%6.6%3.6%0.72%0.12%0.03%
Mar 202690.7%5.5%3%0.6%0.15%0.04%
Apr 202690.8%5.5%3%0.6%0.15%0.03%
May 202692.2%4.5%2.5%0.61%0.12%0.03%
Jun 202690.8%5.5%3%0.6%0.15%0.03%
Jul 202690.8%5.5%3%0.6%0.15%0.02%
Aug 202691.7%4.5%3%0.61%0.12%0.02%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Hubs

    91.7%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +0.9 points.

  2. 2.Xometry

    4.5%

    Held 2nd. 74K estimated branded searches, -18.2% vs prior month. Share -1 points.

  3. Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Fictiv

    0.61%

    Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  5. Held 5th. 1.9K estimated branded searches, -20.8% vs prior month. Share 0 points.

  6. 6.Star Rapid

    0.02%

    Held 6th. 390 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among cnc machining services worldwide?

In August 2026, Hubs was the most searched among cnc machining services worldwide, with an estimated 1.5M branded searches and 91.7% estimated Share of Search within this set. Xometry is in 2nd place, 87.2 percentage points behind at 4.5% Share of Search.

Global cnc machining services, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Hubs90.9% → 91.7%92.4%Dec 202588.9%Feb 20261st
Xometry5.5% → 4.5%6.6%Feb 20264.5%Aug 20262nd
Protolabs3%3.6%Feb 20262.5%May 20263rd
Fictiv0.49% → 0.61%0.72%Feb 20260.41%Dec 20254th
RapidDirect0.1% → 0.12%0.15%Jul 20260.1%Oct 20255th
Star Rapid0.04% → 0.02%0.04%Mar 20260.02%Jul 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Hubs’ estimated Share of Search among cnc machining services worldwide increased from 90.9% to 91.7%.
  • Across the 11 months ending August 2026, Xometry’s estimated Share of Search among cnc machining services worldwide decreased from 5.5% to 4.5%.
  • Across the 11 months ending August 2026, Hubs’ estimated Share of Search among cnc machining services worldwide peaked at 92.4% in December 2025 and was lowest at 88.9% in February 2026.
  • Across the 11 months ending August 2026, Xometry’s estimated Share of Search among cnc machining services worldwide peaked at 6.6% in February 2026 and was lowest at 4.5% in August 2026.
  • Across the 11 months ending August 2026, Protolabs’ estimated Share of Search among cnc machining services worldwide peaked at 3.6% in February 2026 and was lowest at 2.5% in May 2026.
  • Across the 11 months ending August 2026, Protolabs, Fictiv, RapidDirect and Star Rapid held steady: their estimated Share of Search among cnc machining services worldwide each moved less than 0.5 percentage points.

How did search popularity change for cnc machining services worldwide in August 2026?

  1. In August 2026, Hubs gained estimated Share of Search among cnc machining services worldwide, from 90.8% to 91.7%.

  2. In August 2026, Xometry lost estimated Share of Search among cnc machining services worldwide, from 5.5% to 4.5%.

  3. Protolabs’ estimated Share of Search among cnc machining services worldwide has gained ground for 3 months in a row, from 2.5% to 3% in August 2026.

  4. Estimated monthly branded searches for Fictiv worldwide rose 22.2% over 11 measured months, from 8.1K to 9.9K in August 2026.

  5. Estimated monthly branded searches for RapidDirect worldwide rose 18.8% over 11 measured months, from 1.6K to 1.9K in August 2026.

  6. Estimated monthly branded searches for Star Rapid worldwide fell 33.9% over 11 measured months, from 590 to 390 in August 2026.

How the Brand Demand Index is measured

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