Brandwave

Google Drive vs iCloud:Which is searched more?

In September 2026, Google Drive had more branded searches than iCloud among cloud storage services worldwide. Google Drive was estimated to have 37.2M branded searches compared to iCloud’s 17.6M, and held a 42.5% Share of Search versus iCloud’s 20.1%. These are worldwide searches for English-language branded terms.

Share of Search among cloud storage services worldwide in September 2026Which is more popular in search, Google Drive or iCloud?
Google Drive42.5%37.2M searches
vs
iCloud20.1%17.6M searches

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Which is more popular in search, Google Drive or iCloud?

Compare the cloud storage services teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Google Drive and iCloud among cloud storage services worldwide, by month

Share of Search by month for Google Drive, iCloud. The figures are in the table below the chart.

View monthly share of search table
MonthGoogle DriveiCloudOneDriveWeTransferDropboxpCloudBox
Oct 202541.2%19.5%15.1%18.4%5.6%0.33%<0.01%
Nov 202543.8%17.2%13.1%19.6%5.9%0.43%<0.01%
Dec 202540%23.1%12%17.9%6.6%0.4%<0.01%
Jan 202643.9%20.7%13.1%16%5.9%0.36%<0.01%
Feb 202645.6%17.7%13.6%16.7%6.1%0.37%<0.01%
Mar 202641.2%19.5%15%18.4%5.6%0.41%<0.01%
Apr 202645.4%17.8%13.6%16.6%6.1%0.45%<0.01%
May 202645.5%17.8%13.6%16.6%6.1%0.37%<0.01%
Jun 202640.5%19.5%14.8%18.1%6.7%0.4%<0.01%
Jul 202642.2%20%12.7%18.9%5.7%0.42%<0.01%
Aug 202643.8%20.8%13.2%16%5.9%0.43%<0.01%
Sep 202642.5%20.1%15.5%15.5%5.7%0.51%<0.01%

How has the Google Drive and iCloud comparison changed over the last 12 months?

  • Google Drive was ahead of iCloud in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Google Drive’s estimated Share of Search among cloud storage services worldwide moved from 41.2% to 42.5%, and its estimated monthly branded searches held steady at 37.2M.
  • Across the 12 months ending September 2026, iCloud’s estimated Share of Search among cloud storage services worldwide moved from 19.5% to 20.1%, and its estimated monthly branded searches held steady at 17.6M.

How did search popularity change for cloud storage services worldwide in September 2026?

  1. In September 2026, Google Drive lost estimated Share of Search among cloud storage services worldwide, from 43.8% to 42.5%.

  2. In September 2026, iCloud lost estimated Share of Search among cloud storage services worldwide, from 20.8% to 20.1%.

Other head-to-heads among cloud storage services

How each brand is measured

Brandwave collects information about searches that people make online using Google Drive’s and iCloud’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Google Drive

1 branded search term

  • google drive

iCloud

2 branded search terms

  • icloud
  • icloud mail

How the Brand Demand Index is measured

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