Brandwave

Miele vs Samsung:Which is searched more?

In September 2026, Samsung had more branded searches than Miele among clothes dryer brands worldwide. Samsung was estimated to have 151K branded searches compared to Miele’s 111K, and held a 7% Share of Search versus Miele’s 5.2%. These are worldwide searches for English-language branded terms.

Share of Search among clothes dryer brands worldwide in September 2026Which is more popular in search, Miele or Samsung?
Miele5.2%111K searches
vs
Samsung7%151K searches

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Which is more popular in search, Miele or Samsung?

Compare the clothes dryer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Miele and Samsung among clothes dryer brands worldwide, by month

Share of Search by month for Samsung, Miele. The figures are in the table below the chart.

View monthly share of search table
MonthElectroluxLGSamsungMieleBosch
Oct 202567%21.1%6.7%5%0.2%
Nov 202574.9%13.2%6.2%5.6%0.15%
Dec 202567.8%17.6%6.8%7.5%0.2%
Jan 202666.3%20.9%6.7%6%0.19%
Feb 202661.5%23.8%8.8%5.6%0.22%
Mar 202662.8%24%7.3%5.7%0.18%
Apr 202669.6%18.1%7%5.1%0.2%
May 202669.6%18.1%7%5.1%0.2%
Jun 202669.6%18.1%7%5.2%0.17%
Jul 202664.2%20.5%9.2%5.8%0.19%
Aug 202665.6%20.6%7.7%5.9%0.16%
Sep 202669.7%17.9%7%5.2%0.17%

How has the Miele and Samsung comparison changed over the last 12 months?

  • The lead changed hands 2 times in the 12 months ending September 2026: Miele took it in December 2025, Samsung took it in January 2026.
  • Across the 12 months ending September 2026, Miele’s estimated Share of Search among clothes dryer brands worldwide moved from 5% to 5.2%, and its estimated monthly branded searches held steady at 111K.
  • Across the 12 months ending September 2026, Samsung’s estimated Share of Search among clothes dryer brands worldwide moved from 6.7% to 7%, and its estimated monthly branded searches held steady at 151K.

How did search popularity change for clothes dryer brands worldwide in September 2026?

  1. In September 2026, Miele lost estimated Share of Search among clothes dryer brands worldwide, from 5.9% to 5.2%.

  2. In September 2026, Samsung lost estimated Share of Search among clothes dryer brands worldwide, from 7.7% to 7%.

Other head-to-heads among clothes dryer brands

How each brand is measured

Brandwave collects information about searches that people make online using Miele’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Miele

2 branded search terms

  • miele com
  • miele vacuum

Samsung

2 branded search terms

  • samsung com
  • samsung washer

How the Brand Demand Index is measured

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