Brandwave

LG vs Miele:Which is searched more?

In September 2026, LG had more branded searches than Miele among clothes dryer brands worldwide. LG was estimated to have 427K branded searches compared to Miele’s 113K, and held a 16.7% Share of Search versus Miele’s 4.4%. These are worldwide searches for English-language branded terms.

Share of Search among clothes dryer brands worldwide in September 2026Which is more popular in search, LG or Miele?
LG16.7%427K searches
vs
Miele4.4%113K searches

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Which is more popular in search, LG or Miele?

Compare the clothes dryer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

LG and Miele among clothes dryer brands worldwide, by month

Share of Search by month for LG, Miele. The figures are in the table below the chart.

View monthly share of search table
MonthElectroluxLGSamsungBoschMiele
Oct 202553.7%18.7%16.2%7.4%4%
Nov 202564.9%12.9%12.5%4.9%4.9%
Dec 202556.1%16.4%14.8%6.3%6.3%
Jan 202655%19.1%14.5%6.2%5.1%
Feb 202651.7%21.7%15.9%5.9%4.8%
Mar 202653.6%21.9%13.5%6.1%4.9%
Apr 202658.5%16.8%13.7%6.6%4.4%
May 202658.5%16.8%13.7%6.6%4.4%
Jun 202658.5%16.8%13.7%6.6%4.4%
Jul 202652.9%18.7%16.3%7.3%4.9%
Aug 202654%18.5%15.2%7.4%5%
Sep 202658.6%16.7%13.7%6.6%4.4%

How has the LG and Miele comparison changed over the last 12 months?

  • LG was ahead of Miele in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, LG’s estimated Share of Search among clothes dryer brands worldwide moved from 18.7% to 16.7%, and its estimated monthly branded searches moved from 522K to 427K.
  • Across the 12 months ending September 2026, Miele’s estimated Share of Search among clothes dryer brands worldwide moved from 4% to 4.4%, and its estimated monthly branded searches held steady at 113K.

How did search popularity change for clothes dryer brands worldwide in September 2026?

  1. In September 2026, LG lost estimated Share of Search among clothes dryer brands worldwide, from 18.5% to 16.7%.

  2. In September 2026, Miele lost estimated Share of Search among clothes dryer brands worldwide, from 5% to 4.4%.

Other head-to-heads among clothes dryer brands

How each brand is measured

Brandwave collects information about searches that people make online using LG’s and Miele’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

LG

3 branded search terms

  • lg com
  • lg washer
  • lg washing machine

Miele

3 branded search terms

  • miele com
  • miele vacuum
  • vacuum miele

How the Brand Demand Index is measured

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