Nookal vs SimplePractice:Which is more popular?
In September 2026, SimplePractice had more branded searches than Nookal among clinic management software worldwide. SimplePractice had about 201,000 branded searches, while Nookal had 33,100. SimplePractice made up 43.2% of all clinic management software searches we track, and Nookal accounted for 7.1%. When we asked ChatGPT and Google AI Overviews about clinic management software, SimplePractice appeared in four of the five answers and Nookal in none.
Who do people search for more?
SimplePractice, about 6 searches for every 1 for Nookal
Who does AI mention more?
SimplePractice, mentioned in 4 of 5 answers, Nookal in 0
Who does AI recommend more?
SimplePractice, the only one of the two named
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Top clinic management software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, SimplePractice was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Nookal did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Tebra1st
Jane2nd
RXNT3rd- SimplePractice4th
Cliniko–
Nookal–
Practice Better–
WriteUpp–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- SimplePractice4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Jane3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tebra3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- RXNT2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cliniko0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nookal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Practice Better0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- WriteUpp0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about clinic management software
5 answers
Asked ChatGPT
“Which clinic management software should I use?”
Asked ChatGPT
“What are the best clinic management software options?”
Asked ChatGPT
“What's the best clinic management software for a small clinic?”
Searched Google, AI Overview
“clinic management software”
Searched Google, AI Overview
“practice management software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Nookal or SimplePractice more popular in search?
This chart shows how often people search Google for Nookal and SimplePractice by name. Each line represents a brand's share of searches for all eight clinic management software we track, month by month, from English-language searches worldwide.
Share of searches by month for SimplePractice, Nookal. The figures are in the table below the chart.
View monthly share of searches table
| Month | SimplePractice | Jane | Cliniko | Nookal | Practice Better | Tebra | RXNT | WriteUpp |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.1% | 18.5% | 10.1% | 8.3% | 8.3% | 8.3% | 3.7% | 1.7% |
| Nov 2025 | 35.9% | 16.1% | 10.8% | 16.1% | 7.2% | 8.8% | 3.2% | 1.8% |
| Dec 2025 | 38.9% | 17.5% | 9.5% | 11.7% | 7.8% | 9.5% | 3.5% | 1.6% |
| Jan 2026 | 39.5% | 17.8% | 9.7% | 11.9% | 8% | 8% | 3.6% | 1.6% |
| Feb 2026 | 41.7% | 15.4% | 10.3% | 12.6% | 6.9% | 8.4% | 3.1% | 1.7% |
| Mar 2026 | 39.5% | 17.8% | 9.7% | 11.9% | 8% | 8% | 3.6% | 1.6% |
| Apr 2026 | 41.8% | 18.8% | 10.3% | 8.4% | 6.9% | 8.4% | 3.8% | 1.7% |
| May 2026 | 42% | 18.9% | 10.4% | 8.5% | 6.9% | 8.5% | 3.1% | 1.7% |
| Jun 2026 | 41.8% | 18.8% | 10.3% | 8.4% | 6.9% | 8.4% | 3.8% | 1.7% |
| Jul 2026 | 44.3% | 16.3% | 10.9% | 7.3% | 7.3% | 8.9% | 3.3% | 1.8% |
| Aug 2026 | 42.8% | 19.3% | 10.6% | 7.1% | 7.1% | 8.6% | 3.2% | 1.4% |
| Sep 2026 | 43.2% | 19.5% | 10.6% | 7.1% | 7.1% | 7.1% | 3.2% | 2.1% |
How has the Nookal and SimplePractice comparison changed over the last 12 months?
3 findings
- SimplePractice was ahead of Nookal in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Nookal’s share of searches among clinic management software worldwide moved from 8.3% to 7.1%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
- Across the 12 months ending September 2026, SimplePractice’s share of searches among clinic management software worldwide moved from 41.1% to 43.2%, and its estimated monthly branded searches held steady at 201K.
How did search popularity change for clinic management software worldwide in September 2026?
1 change
In September 2026, Nookal rose from 5th to 4th among clinic management software worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Nookal’s and SimplePractice’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nookal
1 branded search term
- nookal
SimplePractice
1 branded search term
- simplepractice
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