Brandwave

Mammut vs Petzl:Which is searched more?

In September 2026, Petzl had more branded searches than Mammut among climbing rope brands worldwide. Petzl was estimated to have 110K branded searches compared to Mammut’s 3.8K, and held a 22.8% Share of Search versus Mammut’s 0.79%. These are worldwide searches for English-language branded terms.

Share of Search among climbing rope brands worldwide in September 2026Which is more popular in search, Mammut or Petzl?
Mammut0.79%3.8K searches
vs
Petzl22.8%110K searches

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Which is more popular in search, Mammut or Petzl?

Compare the climbing rope brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Mammut and Petzl among climbing rope brands worldwide, by month

Share of Search by month for Petzl, Mammut. The figures are in the table below the chart.

View monthly share of search table
MonthBlack DiamondPetzlMammutSterling
Oct 202576.5%22.9%0.54%0.04%
Nov 202576.5%22.9%0.54%0.04%
Dec 202579.9%19.5%0.46%0.09%
Jan 202676.5%22.9%0.54%0.03%
Feb 202676.4%22.9%0.66%0.04%
Mar 202676.3%22.8%0.79%0.05%
Apr 202676.4%22.8%0.66%0.04%
May 202676.3%22.8%0.79%0.04%
Jun 202676.2%22.9%0.81%0.05%
Jul 202679.7%19.6%0.69%0.04%
Aug 202676.4%22.9%0.66%0.04%
Sep 202676.4%22.8%0.79%0.04%

How has the Mammut and Petzl comparison changed over the last 12 months?

  • Petzl was ahead of Mammut in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Mammut’s estimated Share of Search among climbing rope brands worldwide moved from 0.54% to 0.79%, and its estimated monthly branded searches moved from 2.6K to 3.8K.
  • Across the 12 months ending September 2026, Petzl’s estimated Share of Search among climbing rope brands worldwide moved from 22.9% to 22.8%, and its estimated monthly branded searches held steady at 110K.

How did search popularity change for climbing rope brands worldwide in September 2026?

  1. Estimated monthly branded searches for Mammut worldwide rose 46.2% over 12 measured months, from 2.6K to 3.8K in September 2026.

Other head-to-heads among climbing rope brands

How each brand is measured

Brandwave collects information about searches that people make online using Mammut’s and Petzl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mammut

2 branded search terms

  • mammut climbing harness
  • mammut harness

Petzl

1 branded search term

  • petzl

How the Brand Demand Index is measured

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Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.