Brandwave

ServiceTitan vs WorkWave:Which is more popular?

In September 2026, ServiceTitan had more branded searches than WorkWave among cleaning business software worldwide. ServiceTitan had about 74,000 branded searches, while WorkWave had 5,400. ServiceTitan made up 37.9% of all cleaning business software searches we track, and WorkWave accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about cleaning business software, WorkWave appeared in two of the five answers and ServiceTitan in none.

Among cleaning business software worldwide in September 2026

Who do people search for more?

ServiceTitan, about 14 searches for every 1 for WorkWave

ServiceTitan 74K searchesWorkWave 5.4K searches

Who does AI mention more?

WorkWave, mentioned in 2 of 5 answers, ServiceTitan in 0

WorkWave in 2 of 5ServiceTitan in 0 of 5

Who does AI recommend more?

WorkWave, the only one of the two named

WorkWave first in 2ServiceTitan never named

Follow ServiceTitan vs WorkWave and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top cleaning business software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, WorkWave was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. ServiceTitan did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ZenMaid1st
  2. Jobber2nd
  3. Housecall Pro3rd
  4. BookingKoala4th
  5. WorkWave5th
  6. Swept6th
  7. OctopusPro7th
  8. FieldVibe8th
  9. ServiceTitan–
  10. Launch27–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Housecall Pro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ZenMaid5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jobber5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BookingKoala3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Swept3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WorkWave2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • OctopusPro2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • FieldVibe2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ServiceTitan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Launch270 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cleaning business software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is ServiceTitan or WorkWave more popular in search?

This chart shows how often people search Google for ServiceTitan and WorkWave by name. Each line represents a brand's share of searches for all ten cleaning business software we track, month by month, from English-language searches worldwide.

ServiceTitan and WorkWave among cleaning business software worldwide, by month

Share of searches by month for ServiceTitan, WorkWave. The figures are in the table below the chart.

View monthly share of searches table
MonthHousecall ProServiceTitanZenMaidWorkWaveBookingKoalaOctopusProLaunch27JobberSweptFieldVibe
Oct 202537.8%46.2%5%4.1%1.8%2.2%1.2%0.85%0.62%0.13%
Nov 202542.2%42.2%4.6%3.8%2.1%2.5%1.1%0.78%0.65%0.22%
Dec 202542.6%42.6%4.7%3.1%2.1%2.1%1.1%0.96%0.6%0.28%
Jan 202643.2%43.2%4.7%2.1%2.1%2.1%0.76%0.94%0.58%0.34%
Feb 202647.4%38.8%5.2%2.3%1.9%1.9%0.84%0.87%0.57%0.25%
Mar 202642.5%42.5%5.7%2.5%2.1%2.1%0.89%0.93%0.53%0.34%
Apr 202642.7%42.7%5.7%2.5%2.1%1.7%0.75%0.93%0.54%0.34%
May 202646.6%38.1%6.2%2.8%1.9%1.9%0.82%0.87%0.56%0.3%
Jun 202646.7%38.1%6.2%2.8%1.9%1.9%0.82%0.85%0.56%0.25%
Jul 202646.5%38%6.2%2.8%2.3%1.8%0.82%0.85%0.56%0.2%
Aug 202646.5%38%6.2%2.8%2.3%1.8%0.82%0.86%0.54%0.2%
Sep 202646.4%37.9%6.2%2.8%2.3%2.3%0.82%0.7%0.58%0.2%

How has the ServiceTitan and WorkWave comparison changed over the last 12 months?

3 findings

How did search popularity change for cleaning business software worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for WorkWave worldwide fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026.

  2. Estimated monthly branded searches for ServiceTitan worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using ServiceTitan’s and WorkWave’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ServiceTitan

2 branded search terms

  • servicetitan
  • servicetitan pro

WorkWave

1 branded search term

  • workwave

How the Brand Demand Index is measured

Other head-to-heads among cleaning business software

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free