Cleaning business software:Which brands are most popular in search?
In August 2026, Housecall Pro was the most searched among cleaning business software worldwide, with an estimated 90.5K branded searches and 50.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Housecall Pro50.3%ServiceTitan41.1%
ZenMaid6.7%
Jobber0.93%
Launch270.89%
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Share of SearchLeaderboard
Compare the systems cleaning businesses run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Housecall Pro, ServiceTitan, ZenMaid. The figures are in the table below the chart.
View monthly share of search table
| Month | Housecall Pro | ServiceTitan | ZenMaid | Jobber | Launch27 |
|---|---|---|---|---|---|
| Oct 2025 | 41.5% | 50.7% | 5.5% | 0.94% | 1.3% |
| Nov 2025 | 46.4% | 46.4% | 5.1% | 0.86% | 1.2% |
| Dec 2025 | 46.3% | 46.3% | 5.1% | 1% | 1.2% |
| Jan 2026 | 46.6% | 46.5% | 5.1% | 1% | 0.82% |
| Feb 2026 | 50.9% | 41.6% | 5.6% | 0.94% | 0.9% |
| Mar 2026 | 46% | 45.9% | 6.1% | 1% | 0.96% |
| Apr 2026 | 46% | 46% | 6.1% | 1% | 0.81% |
| May 2026 | 50.3% | 41.1% | 6.7% | 0.94% | 0.89% |
| Jun 2026 | 50.3% | 41.1% | 6.7% | 0.92% | 0.89% |
| Jul 2026 | 50.3% | 41.1% | 6.7% | 0.92% | 0.89% |
| Aug 2026 | 50.3% | 41.1% | 6.7% | 0.93% | 0.89% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50.3% | 90.5K | 0% | 0 points | |
| 2, held 2nd | 41.1% | 74K | -0.01% | 0 points | |
| 3, held 3rd | 6.7% | 12.1K | 0% | 0 points | |
| 4, held 4th | 0.93% | 1.7K | +1.2% | 0 points | |
| 5, held 5th | 0.89% | 1.6K | 0% | 0 points |
50.3%
Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.
41.1%
Held 2nd. 74K estimated branded searches, -0.01% vs prior month. Share 0 points.
3.
ZenMaid6.7%
Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.
4.
Jobber0.93%
Held 4th. 1.7K estimated branded searches, +1.2% vs prior month. Share 0 points.
5.
Launch270.89%
Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between leading brands
Which brand is most popular in search among cleaning business software worldwide?
5 brands
In August 2026, Housecall Pro was the most searched among cleaning business software worldwide, with an estimated 90.5K branded searches and 50.3% estimated Share of Search within this set. ServiceTitan is in 2nd place, 9.2 percentage points behind at 41.1% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Housecall Pro | 41.5% → 50.3% | 50.9%Feb 2026 | 41.5%Oct 2025 | 2nd → 1st |
| ServiceTitan | 50.7% → 41.1% | 50.7%Oct 2025 | 41.1%May 2026 | 1st → 2nd |
| ZenMaid | 5.5% → 6.7% | 6.7%Jul 2026 | 5.1%Dec 2025 | 3rd |
| Jobber | 0.94% → 0.93% | 1%Dec 2025 | 0.86%Nov 2025 | 5th → 4th |
| Launch27 | 1.3% → 0.89% | 1.3%Oct 2025 | 0.81%Apr 2026 | 4th → 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Housecall Pro’s estimated Share of Search among cleaning business software worldwide increased from 41.5% to 50.3%.
- Across the 11 months ending August 2026, ServiceTitan’s estimated Share of Search among cleaning business software worldwide decreased from 50.7% to 41.1%.
- Across the 11 months ending August 2026, ZenMaid’s estimated Share of Search among cleaning business software worldwide increased from 5.5% to 6.7%.
- Across the 11 months ending August 2026, Housecall Pro’s estimated Share of Search among cleaning business software worldwide peaked at 50.9% in February 2026 and was lowest at 41.5% in October 2025.
- Across the 11 months ending August 2026, ServiceTitan’s estimated Share of Search among cleaning business software worldwide peaked at 50.7% in October 2025 and was lowest at 41.1% in May 2026.
- Across the 11 months ending August 2026, ZenMaid’s estimated Share of Search among cleaning business software worldwide peaked at 6.7% in July 2026 and was lowest at 5.1% in December 2025.
- Across the 11 months ending August 2026, Housecall Pro rose from 2nd to 1st among cleaning business software worldwide.
- Across the 11 months ending August 2026, ServiceTitan fell from 1st to 2nd among cleaning business software worldwide.
- Across the 11 months ending August 2026, Jobber rose from 5th to 4th among cleaning business software worldwide.
- Across the 11 months ending August 2026, Launch27 fell from 4th to 5th among cleaning business software worldwide.
How did search popularity change for cleaning business software worldwide in August 2026?
4 changes
Estimated monthly branded searches for ZenMaid worldwide rose 22.2% over 11 measured months, from 9.9K to 12.1K in August 2026.
Estimated monthly branded searches for Housecall Pro worldwide rose 22.2% over 11 measured months, from 74.1K to 90.5K in August 2026.
Estimated monthly branded searches for Launch27 worldwide fell 33.3% over 11 measured months, from 2.4K to 1.6K in August 2026.
Estimated monthly branded searches for ServiceTitan worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.
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