BookingKoala vs ServiceTitan:Which is more popular?
In September 2026, ServiceTitan had more branded searches than BookingKoala among cleaning business software worldwide. ServiceTitan had about 74,000 branded searches, while BookingKoala had 4,400. ServiceTitan made up 38% of all cleaning business software searches we track, and BookingKoala accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about cleaning business software, BookingKoala appeared in three of the five answers and ServiceTitan in none.
Who do people search for more?
ServiceTitan, about 17 searches for every 1 for BookingKoala
Who does AI mention more?
BookingKoala, mentioned in 3 of 5 answers, ServiceTitan in 0
Who does AI recommend more?
BookingKoala, the only one of the two named
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Top cleaning business software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, BookingKoala was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. ServiceTitan did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
ZenMaid1st
Jobber2nd
Housecall Pro3rd- BookingKoala4th
Swept5th
WorkWave6th
OctopusPro7th- ServiceTitan–
Launch27–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Housecall Pro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ZenMaid5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Jobber5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- BookingKoala3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Swept3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- WorkWave2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- OctopusPro2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ServiceTitan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Launch270 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cleaning business software
5 answers
Asked ChatGPT
“Which cleaning business software should I use?”
Asked ChatGPT
“What are the best cleaning business software options?”
Asked ChatGPT
“What's the best cleaning business software for a cleaning company?”
Searched Google, AI Overview
“cleaning business software”
Searched Google, AI Overview
“cleaning company software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is BookingKoala or ServiceTitan more popular in search?
This chart shows how often people search Google for BookingKoala and ServiceTitan by name. Each line represents a brand's share of searches for all nine cleaning business software we track, month by month, from English-language searches worldwide.
Share of searches by month for ServiceTitan, BookingKoala. The figures are in the table below the chart.
View monthly share of searches table
| Month | Housecall Pro | ServiceTitan | ZenMaid | WorkWave | BookingKoala | OctopusPro | Launch27 | Jobber | Swept |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.8% | 46.2% | 5.1% | 4.1% | 1.8% | 2.2% | 1.2% | 0.85% | 0.62% |
| Nov 2025 | 42.3% | 42.3% | 4.6% | 3.8% | 2.1% | 2.5% | 1.1% | 0.78% | 0.65% |
| Dec 2025 | 42.7% | 42.7% | 4.7% | 3.1% | 2.1% | 2.1% | 1.1% | 0.96% | 0.61% |
| Jan 2026 | 43.3% | 43.3% | 4.7% | 2.1% | 2.1% | 2.1% | 0.77% | 0.94% | 0.58% |
| Feb 2026 | 47.5% | 38.9% | 5.2% | 2.3% | 1.9% | 1.9% | 0.84% | 0.88% | 0.57% |
| Mar 2026 | 42.6% | 42.6% | 5.7% | 2.5% | 2.1% | 2.1% | 0.89% | 0.94% | 0.54% |
| Apr 2026 | 42.9% | 42.8% | 5.7% | 2.6% | 2.1% | 1.7% | 0.76% | 0.93% | 0.54% |
| May 2026 | 46.8% | 38.2% | 6.2% | 2.8% | 1.9% | 1.9% | 0.83% | 0.87% | 0.56% |
| Jun 2026 | 46.8% | 38.2% | 6.2% | 2.8% | 1.9% | 1.9% | 0.83% | 0.85% | 0.56% |
| Jul 2026 | 46.6% | 38.1% | 6.2% | 2.8% | 2.3% | 1.9% | 0.82% | 0.85% | 0.56% |
| Aug 2026 | 46.6% | 38.1% | 6.2% | 2.8% | 2.3% | 1.9% | 0.82% | 0.86% | 0.54% |
| Sep 2026 | 46.4% | 38% | 6.2% | 2.8% | 2.3% | 2.3% | 0.82% | 0.7% | 0.58% |
How has the BookingKoala and ServiceTitan comparison changed over the last 12 months?
3 findings
- ServiceTitan was ahead of BookingKoala in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BookingKoala’s share of searches among cleaning business software worldwide moved from 1.8% to 2.3%, and its estimated monthly branded searches moved from 3.6K to 4.4K.
- Across the 12 months ending September 2026, ServiceTitan’s share of searches among cleaning business software worldwide moved from 46.2% to 38%, and its estimated monthly branded searches moved from 90.5K to 74K.
How did search popularity change for cleaning business software worldwide in September 2026?
2 changes
Estimated monthly branded searches for BookingKoala worldwide rose 22.2% over 12 measured months, from 3.6K to 4.4K in September 2026.
Estimated monthly branded searches for ServiceTitan worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using BookingKoala’s and ServiceTitan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BookingKoala
1 branded search term
- bookingkoala
ServiceTitan
2 branded search terms
- servicetitan
- servicetitan pro
Other head-to-heads among cleaning business software
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