Jacobs vs Makita:Which is more popular?
In September 2026, Makita had more branded searches than Jacobs among chuck key brands worldwide. Makita had about 1 million branded searches, while Jacobs had 2,900. Makita made up 52.8% of all chuck key brand searches we track, and Jacobs accounted for 0.15%. When we asked ChatGPT and Google AI Overviews about chuck key brands, Jacobs appeared in four of the five answers and Makita in one. Jacobs was mentioned before Makita in every answer.
Who do people search for more?
Makita, about 346 searches for every 1 for Jacobs
Who does AI mention more?
Jacobs, mentioned in 4 of 5 answers, Makita in 1
Who does AI recommend more?
Jacobs, named ahead of Makita in every answer
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Top chuck key brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Jacobs was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Makita was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Jacobs was listed before Makita in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Jacobs4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Röhm3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
DeWalt2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Makita1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Black+Decker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about chuck key brands
5 answers
Asked ChatGPT
“Which chuck key brand should I buy?”
Asked ChatGPT
“What are the best chuck key brands?”
Asked ChatGPT
“What's the best chuck key brand for drill maintenance?”
Searched Google, AI Overview
“drill chuck key”
Searched Google, AI Overview
“universal chuck key”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Jacobs or Makita more popular in search?
This chart shows how often people search Google for Jacobs and Makita by name. Each line represents a brand's share of searches for all six chuck key brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Makita, Jacobs. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | DeWalt | Black+Decker | Jacobs | Röhm | Bosch |
|---|---|---|---|---|---|---|
| Oct 2025 | 60.4% | 28.9% | 10.5% | 0.12% | 0.03% | <0.01% |
| Nov 2025 | 56.6% | 32.6% | 10.7% | 0.11% | 0.02% | <0.01% |
| Dec 2025 | 52.5% | 36.5% | 10.9% | 0.13% | 0.03% | <0.01% |
| Jan 2026 | 52.3% | 35.8% | 11.7% | 0.15% | 0.03% | <0.01% |
| Feb 2026 | 52.3% | 36.6% | 10.9% | 0.16% | 0.03% | <0.01% |
| Mar 2026 | 56.4% | 32.7% | 10.7% | 0.18% | 0.02% | <0.01% |
| Apr 2026 | 52.3% | 35.8% | 11.7% | 0.15% | 0.03% | <0.01% |
| May 2026 | 51.2% | 34.7% | 13.9% | 0.15% | 0.02% | <0.01% |
| Jun 2026 | 51.9% | 35.2% | 12.8% | 0.13% | 0.03% | <0.01% |
| Jul 2026 | 51.2% | 34.7% | 13.9% | 0.15% | 0.03% | <0.01% |
| Aug 2026 | 52.6% | 35.6% | 11.6% | 0.15% | 0.02% | <0.01% |
| Sep 2026 | 52.8% | 35.4% | 11.6% | 0.15% | 0.03% | <0.01% |
How has the Jacobs and Makita comparison changed over the last 12 months?
3 findings
- Makita was ahead of Jacobs in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Jacobs’ share of searches among chuck key brands worldwide moved from 0.12% to 0.15%, and its estimated monthly branded searches held steady at 2.9K.
- Across the 12 months ending September 2026, Makita’s share of searches among chuck key brands worldwide moved from 60.4% to 52.8%, and its estimated monthly branded searches moved from 1.4M to 1M.
How did search popularity change for chuck key brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Makita worldwide fell 28.5% over 12 measured months, from 1.4M to 1M in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Jacobs’ and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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