DeWalt vs Jacobs:Which is more popular?
In September 2026, DeWalt had more branded searches than Jacobs among chuck key brands worldwide. DeWalt had about 673,000 branded searches, while Jacobs had 2,900. DeWalt made up 35.4% of all chuck key brand searches we track, and Jacobs accounted for 0.15%. When we asked ChatGPT and Google AI Overviews about chuck key brands, Jacobs appeared in four of the five answers and DeWalt in two. Jacobs was mentioned before DeWalt in every answer.
Who do people search for more?
DeWalt, about 232 searches for every 1 for Jacobs
Who does AI mention more?
Jacobs, mentioned in 4 of 5 answers, DeWalt in 2
Who does AI recommend more?
Jacobs, named ahead of DeWalt in every answer
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Top chuck key brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Jacobs was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. DeWalt was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Jacobs was listed before DeWalt in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Jacobs4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Röhm3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- DeWalt2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Makita1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Black+Decker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about chuck key brands
5 answers
Asked ChatGPT
“Which chuck key brand should I buy?”
Asked ChatGPT
“What are the best chuck key brands?”
Asked ChatGPT
“What's the best chuck key brand for drill maintenance?”
Searched Google, AI Overview
“drill chuck key”
Searched Google, AI Overview
“universal chuck key”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is DeWalt or Jacobs more popular in search?
This chart shows how often people search Google for DeWalt and Jacobs by name. Each line represents a brand's share of searches for all six chuck key brands we track, month by month, from English-language searches worldwide.
Share of searches by month for DeWalt, Jacobs. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | DeWalt | Black+Decker | Jacobs | Röhm | Bosch |
|---|---|---|---|---|---|---|
| Oct 2025 | 60.4% | 28.9% | 10.5% | 0.12% | 0.03% | <0.01% |
| Nov 2025 | 56.6% | 32.6% | 10.7% | 0.11% | 0.02% | <0.01% |
| Dec 2025 | 52.5% | 36.5% | 10.9% | 0.13% | 0.03% | <0.01% |
| Jan 2026 | 52.3% | 35.8% | 11.7% | 0.15% | 0.03% | <0.01% |
| Feb 2026 | 52.3% | 36.6% | 10.9% | 0.16% | 0.03% | <0.01% |
| Mar 2026 | 56.4% | 32.7% | 10.7% | 0.18% | 0.02% | <0.01% |
| Apr 2026 | 52.3% | 35.8% | 11.7% | 0.15% | 0.03% | <0.01% |
| May 2026 | 51.2% | 34.7% | 13.9% | 0.15% | 0.02% | <0.01% |
| Jun 2026 | 51.9% | 35.2% | 12.8% | 0.13% | 0.03% | <0.01% |
| Jul 2026 | 51.2% | 34.7% | 13.9% | 0.15% | 0.03% | <0.01% |
| Aug 2026 | 52.6% | 35.6% | 11.6% | 0.15% | 0.02% | <0.01% |
| Sep 2026 | 52.8% | 35.4% | 11.6% | 0.15% | 0.03% | <0.01% |
How has the DeWalt and Jacobs comparison changed over the last 12 months?
3 findings
- DeWalt was ahead of Jacobs in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among chuck key brands worldwide moved from 28.9% to 35.4%, and its estimated monthly branded searches held steady at 673K.
- Across the 12 months ending September 2026, Jacobs’ share of searches among chuck key brands worldwide moved from 0.12% to 0.15%, and its estimated monthly branded searches held steady at 2.9K.
How did search popularity change for chuck key brands worldwide in September 2026?
0 changes
Neither DeWalt nor Jacobs moved beyond provider rounding among chuck key brands in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using DeWalt’s and Jacobs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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