Archer vs ECHO:Which is more popular by branded search?
In August 2026, ECHO had more branded searches than Archer among chainsaw bars worldwide. ECHO was estimated to have 12.1K branded searches compared to Archer’s 90, and held a 0.61% Share of Search versus Archer’s <0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Archer or ECHO?
Compare the chainsaw bars shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ECHO, Archer. The figures are in the table below the chart.
View monthly share of search table
| Month | Husqvarna | Stihl | ECHO | Oregon | Cannon | Archer |
|---|---|---|---|---|---|---|
| Oct 2025 | 60.9% | 38.1% | 0.68% | 0.31% | 0.04% | <0.01% |
| Nov 2025 | 55.6% | 43% | 0.95% | 0.35% | 0.05% | <0.01% |
| Dec 2025 | 50.8% | 48.2% | 0.58% | 0.32% | 0.04% | <0.01% |
| Jan 2026 | 55.7% | 43.5% | 0.43% | 0.29% | 0.05% | <0.01% |
| Feb 2026 | 55.7% | 43.5% | 0.43% | 0.29% | 0.05% | <0.01% |
| Mar 2026 | 57.6% | 41.6% | 0.5% | 0.27% | 0.04% | <0.01% |
| Apr 2026 | 63.2% | 36% | 0.53% | 0.24% | 0.03% | <0.01% |
| May 2026 | 63.7% | 35.6% | 0.43% | 0.24% | 0.03% | <0.01% |
| Jun 2026 | 58.4% | 40.9% | 0.49% | 0.22% | 0.03% | <0.01% |
| Jul 2026 | 57.7% | 41.3% | 0.61% | 0.27% | 0.04% | <0.01% |
| Aug 2026 | 57.4% | 41.7% | 0.61% | 0.27% | 0.04% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Archer and ECHO comparison changed over the last 12 months?
3 findings
- ECHO was ahead of Archer in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Archer’s estimated Share of Search among chainsaw bars worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 110 to 90.
- Across the 11 months ending August 2026, ECHO’s estimated Share of Search among chainsaw bars worldwide moved from 0.68% to 0.61%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
How did search popularity change for chainsaw bars worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Archer’s and ECHO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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