Brandwave

Big Ass Fans vs Hunter:Which is more popular?

In September 2026, Big Ass Fans had more branded searches than Hunter among ceiling fans brands worldwide. Big Ass Fans had about 74,000 branded searches, while Hunter had 54,200. Big Ass Fans made up 47.3% of all ceiling fans brand searches we track, and Hunter accounted for 34.6%. When we asked ChatGPT and Google AI Overviews about ceiling fans brands, Hunter appeared in all five answers and Big Ass Fans in three. Hunter was mentioned before Big Ass Fans in three out of four answers.

Among ceiling fans brands worldwide in September 2026

Who do people search for more?

Big Ass Fans, about 37% more searches than Hunter

Big Ass Fans 74K searchesHunter 54.2K searches

Who does AI mention more?

Hunter, mentioned in every answer we collected

Hunter in 5 of 5Big Ass Fans in 3 of 5

Who does AI recommend more?

Hunter, named ahead of Big Ass Fans in 3 of 4 answers

Hunter first in 3Big Ass Fans first in 1

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Top ceiling fans brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hunter appeared in all five answers. Big Ass Fans was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Hunter was listed before Big Ass Fans in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hunter1st
  2. Minka-Aire2nd
  3. Big Ass Fans3rd
  4. Fanimation4th
  5. Quorum International–
  6. Monte Carlo Fans–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hunter5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Minka-Aire4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Big Ass Fans3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fanimation3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Quorum International0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Monte Carlo Fans0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about ceiling fans brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Big Ass Fans or Hunter more popular in search?

This chart shows how often people search Google for Big Ass Fans and Hunter by name. Each line represents a brand's share of searches for all six ceiling fans brands we track, month by month, from English-language searches worldwide.

Big Ass Fans and Hunter among ceiling fans brands worldwide, by month

Share of searches by month for Big Ass Fans, Hunter. The figures are in the table below the chart.

View monthly share of searches table
MonthBig Ass FansHunterFanimationMinka-AireQuorum InternationalMonte Carlo Fans
Oct 202534%46.5%8.3%6.8%3.3%1.1%
Nov 202538.4%42.9%7.7%6.3%3.6%1.2%
Dec 202537.2%41.6%9.1%7.4%3.5%1.2%
Jan 202633.1%48%8.1%6.6%3.1%1.1%
Feb 202638.5%43%7.7%6.3%3.6%1%
Mar 202635.7%45.2%8.7%5.8%3.4%1.1%
Apr 202633.8%48.9%8.3%5.5%2.7%0.89%
May 202640.8%40.6%8.2%6.7%2.6%1%
Jun 202642.2%42%6.9%5.6%2.3%0.89%
Jul 202648%36%6.5%6.5%2.2%0.83%
Aug 202645.8%37.2%7.5%6.1%2.4%0.96%
Sep 202647.3%34.6%7.7%6.3%3%1%

How has the Big Ass Fans and Hunter comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Big Ass Fans took it in May 2026.
  • Across the 12 months ending September 2026, Big Ass Fans’ share of searches among ceiling fans brands worldwide moved from 34% to 47.3%, and its estimated monthly branded searches moved from 49.5K to 74K.
  • Across the 12 months ending September 2026, Hunter’s share of searches among ceiling fans brands worldwide moved from 46.5% to 34.6%, and its estimated monthly branded searches moved from 67.6K to 54.2K.

How did search popularity change for ceiling fans brands worldwide in September 2026?

2 changes
  1. In September 2026, Big Ass Fans gained share of searches among ceiling fans brands worldwide, from 45.8% to 47.3%.

  2. In September 2026, Hunter lost share of searches among ceiling fans brands worldwide, from 37.2% to 34.6%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Big Ass Fans’ and Hunter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Big Ass Fans

1 branded search term

  • big ass fans

Hunter

2 branded search terms

  • hunter ceiling fan
  • hunter fan

How the Brand Demand Index is measured

Other head-to-heads among ceiling fans brands

Creator with pink hair and a pink jacket

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