Flexfit vs Mitchell & Ness:Which is more popular by branded search?
In August 2026, Mitchell & Ness had more branded searches than Flexfit among cap brands worldwide. Mitchell & Ness was estimated to have 246K branded searches compared to Flexfit’s 18.1K, and held a 28.1% Share of Search versus Flexfit’s 2.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Flexfit or Mitchell & Ness?
Compare the cap brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mitchell & Ness, Flexfit. The figures are in the table below the chart.
View monthly share of search table
| Month | New Era | Mitchell & Ness | Stetson | Kangol | Flexfit |
|---|---|---|---|---|---|
| Oct 2025 | 34.8% | 28.4% | 19.1% | 15.6% | 2.1% |
| Nov 2025 | 31.5% | 31.5% | 21% | 14.1% | 1.9% |
| Dec 2025 | 33.5% | 27.4% | 22.4% | 15% | 1.6% |
| Jan 2026 | 33.4% | 27.3% | 22.3% | 15% | 2% |
| Feb 2026 | 33.2% | 27.2% | 22.3% | 14.9% | 2.4% |
| Mar 2026 | 33.3% | 27.2% | 22.2% | 14.9% | 2.5% |
| Apr 2026 | 33.3% | 27.2% | 22.2% | 14.9% | 2.5% |
| May 2026 | 38.9% | 26% | 21.2% | 11.6% | 2.3% |
| Jun 2026 | 35.1% | 23.5% | 28.7% | 10.5% | 2.1% |
| Jul 2026 | 34.4% | 28.1% | 22.9% | 12.6% | 2.1% |
| Aug 2026 | 34.4% | 28.1% | 22.9% | 12.6% | 2.1% |
| Sep 2026 | — | — | — | — | — |
How has the Flexfit and Mitchell & Ness comparison changed over the last 12 months?
3 findings
- Mitchell & Ness was ahead of Flexfit in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Flexfit’s estimated Share of Search among cap brands worldwide held steady at 2.1%, and its estimated monthly branded searches held steady at 18.1K.
- Across the 11 months ending August 2026, Mitchell & Ness’ estimated Share of Search among cap brands worldwide moved from 28.4% to 28.1%, and its estimated monthly branded searches held steady at 246K.
How did search popularity change for cap brands worldwide in August 2026?
0 changes
Neither Flexfit nor Mitchell & Ness moved beyond provider rounding among cap brands in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Flexfit’s and Mitchell & Ness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Flexfit
1 branded search term
- flexfit
Mitchell & Ness
1 branded search term
- mitchell and ness
Put your own brand in this comparison
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