Mitutoyo vs Moore & Wright:Which is more popular by branded search?
In August 2026, Mitutoyo had more branded searches than Moore & Wright among caliper brands worldwide. Mitutoyo was estimated to have 74K branded searches compared to Moore & Wright’s 1.3K, and held a 27.2% Share of Search versus Moore & Wright’s 0.48%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Mitutoyo or Moore & Wright?
Compare the caliper brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mitutoyo, Moore & Wright. The figures are in the table below the chart.
View monthly share of search table
| Month | Fowler | Kinex | Mitutoyo | Starrett | Neiko | Moore & Wright |
|---|---|---|---|---|---|---|
| Oct 2025 | 35.7% | 24% | 29.4% | 8.8% | 1.8% | 0.42% |
| Nov 2025 | 31.9% | 26.1% | 31.9% | 7.8% | 1.9% | 0.46% |
| Dec 2025 | 43.3% | 23.7% | 23.7% | 7.1% | 1.7% | 0.32% |
| Jan 2026 | 36.3% | 24.4% | 29.8% | 7.3% | 1.8% | 0.43% |
| Feb 2026 | 35.8% | 23.9% | 29.3% | 8.8% | 1.7% | 0.51% |
| Mar 2026 | 36.4% | 24.5% | 29.9% | 7.3% | 1.5% | 0.43% |
| Apr 2026 | 39.6% | 21.8% | 26.7% | 8% | 3.6% | 0.36% |
| May 2026 | 39.9% | 21.9% | 26.8% | 8% | 2.9% | 0.36% |
| Jun 2026 | 35.3% | 23.6% | 28.8% | 8.7% | 3.2% | 0.51% |
| Jul 2026 | 35.3% | 23.6% | 28.8% | 8.7% | 3.2% | 0.51% |
| Aug 2026 | 33.3% | 27.2% | 27.2% | 8.2% | 3.6% | 0.48% |
| Sep 2026 | — | — | — | — | — | — |
How has the Mitutoyo and Moore & Wright comparison changed over the last 12 months?
3 findings
- Mitutoyo was ahead of Moore & Wright in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Mitutoyo’s estimated Share of Search among caliper brands worldwide moved from 29.4% to 27.2%, and its estimated monthly branded searches moved from 90.5K to 74K.
- Across the 11 months ending August 2026, Moore & Wright’s estimated Share of Search among caliper brands worldwide moved from 0.42% to 0.48%, and its estimated monthly branded searches held steady at 1.3K.
How did search popularity change for caliper brands worldwide in August 2026?
2 changes
In August 2026, Kinex overtook Mitutoyo to rank 2nd among caliper brands worldwide, at 27.2%.
In August 2026, Mitutoyo lost estimated Share of Search among caliper brands worldwide, from 28.8% to 27.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Mitutoyo’s and Moore & Wright’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mitutoyo
1 branded search term
- mitutoyo
Moore & Wright
1 branded search term
- moore and wright
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.