Brandwave

Arrow vs Milwaukee:Which is more popular?

In September 2026, Milwaukee had more branded searches than Arrow among cable stapler brands worldwide. Milwaukee had about 1.8 million branded searches, while Arrow had 3,600. Milwaukee made up 42.9% of all cable stapler brand searches we track, and Arrow accounted for 0.08%. When we asked ChatGPT and Google AI Overviews about cable stapler brands, Milwaukee appeared in all five answers and Arrow in four. Milwaukee was mentioned before Arrow in every answer.

Among cable stapler brands worldwide in September 2026

Who do people search for more?

Milwaukee, about 508 searches for every 1 for Arrow

Milwaukee 1.8M searchesArrow 3.6K searches

Who does AI mention more?

Milwaukee, mentioned in every answer we collected

Milwaukee in 5 of 5Arrow in 4 of 5

Who does AI recommend more?

Milwaukee, named ahead of Arrow in every answer

Milwaukee first in 5Arrow never first

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Top cable stapler brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Milwaukee appeared in all five answers. Arrow was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Milwaukee was listed before Arrow in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Milwaukee1st
  2. DeWalt2nd
  3. Arrow3rd
  4. Ryobi4th
  5. Gardner Bender5th
  6. Makita–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Milwaukee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DeWalt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Arrow4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ryobi2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gardner Bender2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cable stapler brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Arrow or Milwaukee more popular in search?

This chart shows how often people search Google for Arrow and Milwaukee by name. Each line represents a brand's share of searches for all six cable stapler brands we track, month by month, from English-language searches worldwide.

Arrow and Milwaukee among cable stapler brands worldwide, by month

Share of searches by month for Milwaukee, Arrow. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeMakitaRyobiDeWaltArrowGardner Bender
Oct 202544.3%27.8%14.5%13.3%0.11%0.07%
Nov 202540.7%26%18.1%15%0.12%0.07%
Dec 202544.1%23.3%16.2%16.2%0.13%0.07%
Jan 202643.2%23.2%17.6%15.9%0.16%0.07%
Feb 202644.7%23.5%15.2%16.4%0.16%0.07%
Mar 202640%25.4%19.5%14.7%0.32%0.08%
Apr 202641.2%22.1%21.3%15.2%0.1%0.08%
May 202640.9%22.2%21.7%15%0.1%0.06%
Jun 202640.6%22%22.4%14.9%0.1%0.06%
Jul 202645.5%20.2%20.5%13.7%0.11%0.09%
Aug 202642.3%23%19.1%15.5%0.08%0.07%
Sep 202642.9%23.6%17.6%15.8%0.08%0.07%

How has the Arrow and Milwaukee comparison changed over the last 12 months?

3 findings
  • Milwaukee was ahead of Arrow in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Arrow’s share of searches among cable stapler brands worldwide moved from 0.11% to 0.08%, and its estimated monthly branded searches moved from 5.4K to 3.6K.
  • Across the 12 months ending September 2026, Milwaukee’s share of searches among cable stapler brands worldwide moved from 44.3% to 42.9%, and its estimated monthly branded searches moved from 2.2M to 1.8M.

How did search popularity change for cable stapler brands worldwide in September 2026?

2 changes

  1. In September 2026, Milwaukee gained share of searches among cable stapler brands worldwide, from 42.3% to 42.9%.

  2. Estimated monthly branded searches for Arrow worldwide fell 33.3% over 12 measured months, from 5.4K to 3.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Arrow’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Arrow

1 branded search term

  • arrow staple gun

Milwaukee

1 branded search term

  • milwaukee

How the Brand Demand Index is measured

Other head-to-heads among cable stapler brands

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