Brandwave

Microsoft Dynamics 365 Business Central vs Odoo:Which is more popular?

In September 2026, Odoo had more branded searches than Microsoft Dynamics 365 Business Central among business ERP platforms worldwide. Odoo had about 1.1 million branded searches, while Microsoft Dynamics 365 Business Central had 93,400. Odoo made up 64.3% of all business ERP platform searches we track, and Microsoft Dynamics 365 Business Central accounted for 5.3%. When we asked ChatGPT and Google AI Overviews about business ERP platforms, Microsoft Dynamics 365 Business Central and Odoo each appeared in three of the five answers. Microsoft Dynamics 365 Business Central was mentioned before Odoo in two out of three answers that named either.

Among business ERP platforms worldwide in September 2026

Who do people search for more?

Odoo, about 12 searches for every 1 for Microsoft Dynamics 365 Business Central

Odoo 1.1M searchesMicrosoft Dynamics 365 Business Central 93.4K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Microsoft Dynamics 365 Business Central in 3 of 5Odoo in 3 of 5

Who does AI recommend more?

Microsoft Dynamics 365 Business Central, named ahead of Odoo in 2 of 3 answers

Microsoft Dynamics 365 Business Central first in 2Odoo first in 1

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Top business ERP platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Microsoft Dynamics 365 Business Central and Odoo were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Microsoft Dynamics 365 Business Central was listed before Odoo in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. NetSuite1st
  2. Microsoft Dynamics 365 Business Central2nd
  3. Odoo3rd
  4. Acumatica4th
  5. Sage Intacct5th
  6. ERPNext–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NetSuite5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Odoo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft Dynamics 365 Business Central3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Acumatica3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sage Intacct2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ERPNext0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about business ERP platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Microsoft Dynamics 365 Business Central or Odoo more popular in search?

This chart shows how often people search Google for Microsoft Dynamics 365 Business Central and Odoo by name. Each line represents a brand's share of searches for all six business ERP platforms we track, month by month, from English-language searches worldwide.

Microsoft Dynamics 365 Business Central and Odoo among business ERP platforms worldwide, by month

Share of searches by month for Odoo, Microsoft Dynamics 365 Business Central. The figures are in the table below the chart.

View monthly share of searches table
MonthOdooNetSuiteMicrosoft Dynamics 365 Business CentralERPNextSage IntacctAcumatica
Oct 202565.2%21.5%5.5%4.4%2%1.4%
Nov 202568.7%18.7%4.7%4.7%1.7%1.5%
Dec 202569.3%19%3.9%4.8%1.7%1.3%
Jan 202668.3%18.5%5.1%4.6%2.1%1.5%
Feb 202668.1%18.5%5.1%4.7%2.1%1.5%
Mar 202668%18.5%5.3%4.6%2.1%1.5%
Apr 202668.4%18.6%4.7%4.7%2.1%1.5%
May 202664.7%21%4.9%5.3%2.4%1.7%
Jun 202664.3%20.9%5.5%5.3%2.4%1.7%
Jul 202664.3%21.1%5.1%5.3%2.4%1.7%
Aug 202664.6%21.2%4.7%5.3%2.4%1.7%
Sep 202664.3%21%5.3%5.3%2.4%1.7%

How has the Microsoft Dynamics 365 Business Central and Odoo comparison changed over the last 12 months?

3 findings

How did search popularity change for business ERP platforms worldwide in September 2026?

2 changes
  1. In September 2026, Microsoft Dynamics 365 Business Central overtook ERPNext to rank 3rd among business ERP platforms worldwide, with 5.3% of the searches.

  2. Estimated monthly branded searches for Odoo worldwide fell 17.4% over 12 measured months, from 1.4M to 1.1M in September 2026.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Microsoft Dynamics 365 Business Central’s and Odoo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Microsoft Dynamics 365 Business Central

3 branded search terms

  • business central
  • dynamics 365 business central
  • microsoft dynamics 365 business central

Odoo

6 branded search terms

  • erp odoo
  • odoo
  • odoo app
  • odoo erp
  • odoo platform
  • odoo software

How the Brand Demand Index is measured

Other head-to-heads among business ERP platforms

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