BrowserStack vs Sauce Labs:Which is more popular by branded search?
In August 2026, BrowserStack had more branded searches than Sauce Labs among browser testing platforms worldwide. BrowserStack was estimated to have 202K branded searches compared to Sauce Labs’ 40.8K, and held a 70.9% Share of Search versus Sauce Labs’ 14.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, BrowserStack or Sauce Labs?
Compare the browser testing platforms engineering teams rely on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for BrowserStack, Sauce Labs. The figures are in the table below the chart.
View monthly share of search table
| Month | BrowserStack | Sauce Labs | TestMu AI | TestGrid | Perfecto | HeadSpin |
|---|---|---|---|---|---|---|
| Oct 2025 | 68.9% | 11.3% | 17.3% | 1.8% | 0.66% | 0.01% |
| Nov 2025 | 72.1% | 7.9% | 18% | 1.9% | 0.06% | 0.02% |
| Dec 2025 | 72.3% | 8% | 18.1% | 1.6% | 0.09% | 0.02% |
| Jan 2026 | 68.6% | 7.6% | 21.9% | 1.8% | 0.05% | 0.02% |
| Feb 2026 | 75.3% | 8.8% | 14.6% | 1.3% | 0.03% | 0.02% |
| Mar 2026 | 76.4% | 7% | 14.9% | 1.7% | 0.03% | 0.01% |
| Apr 2026 | 75.5% | 6.9% | 15.5% | 2% | 0.04% | 0.02% |
| May 2026 | 75.2% | 8.4% | 15% | 1.3% | 0.04% | 0.03% |
| Jun 2026 | 71% | 11.7% | 15.7% | 1.5% | 0.05% | 0.02% |
| Jul 2026 | 76.3% | 6.9% | 14.7% | 2% | 0.03% | 0.02% |
| Aug 2026 | 70.9% | 14.3% | 13.7% | 1% | 0.03% | 0.02% |
| Sep 2026 | — | — | — | — | — | — |
How has the BrowserStack and Sauce Labs comparison changed over the last 12 months?
3 findings
- BrowserStack was ahead of Sauce Labs in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, BrowserStack’s estimated Share of Search among browser testing platforms worldwide moved from 68.9% to 70.9%, and its estimated monthly branded searches moved from 166K to 202K.
- Across the 11 months ending August 2026, Sauce Labs’ estimated Share of Search among browser testing platforms worldwide moved from 11.3% to 14.3%, and its estimated monthly branded searches moved from 27.3K to 40.8K.
How did search popularity change for browser testing platforms worldwide in August 2026?
2 changes
In August 2026, Sauce Labs overtook TestMu AI to rank 2nd among browser testing platforms worldwide, at 14.3%.
In August 2026, BrowserStack lost estimated Share of Search among browser testing platforms worldwide, from 76.3% to 70.9%.
How each brand is measured
Brandwave collects information about searches that people make online using BrowserStack’s and Sauce Labs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BrowserStack
6 branded search terms
- browserstack
- browserstack app
- browserstack browser testing
- browserstack com
- browserstack online
- browserstack software
Sauce Labs
4 branded search terms
- sauce labs
- sauce labs browser testing
- saucelabs
- saucelabs com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.