Brandwave

Breville vs Cuisinart:Which is more popular by branded search?

In August 2026, Breville had more branded searches than Cuisinart among bread maker brands worldwide. Breville was estimated to have 845K branded searches compared to Cuisinart’s 201K, and held a 62.8% Share of Search versus Cuisinart’s 14.9%. These are worldwide searches for English-language branded terms.

Share of Search among bread maker brands worldwide in August 2026Which is more popular in search, Breville or Cuisinart?
Breville62.8%845K searches
vs
Cuisinart14.9%201K searches

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Which is more popular in search, Breville or Cuisinart?

Compare the bread maker brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Breville and Cuisinart among bread maker brands worldwide, by month

Share of Search by month for Breville, Cuisinart. The figures are in the table below the chart.

View monthly share of search table
MonthBrevilleCuisinartZojirushiSunbeamPanasonic
Oct 202559.1%14.5%7.9%6.5%11.9%
Nov 202567.2%14.9%6.7%4.5%6.7%
Dec 202566.9%14.9%8.2%4.5%5.5%
Jan 202663.3%14.7%9.9%5.4%6.6%
Feb 202663.3%13.8%9.2%6.2%7.5%
Mar 202660.9%16%8.7%7.2%7.2%
Apr 202663.6%13.7%9.1%7.5%6.1%
May 202661.8%16.2%8.8%7.3%5.9%
Jun 202664.7%13.8%9.2%6.2%6.2%
Jul 202664.9%15.4%8.4%5.7%5.7%
Aug 202662.8%14.9%10%6.7%5.5%
Sep 2026—————

How has the Breville and Cuisinart comparison changed over the last 12 months?

  • Breville was ahead of Cuisinart in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Breville’s estimated Share of Search among bread maker brands worldwide moved from 59.1% to 62.8%, and its estimated monthly branded searches moved from 820K to 845K.
  • Across the 11 months ending August 2026, Cuisinart’s estimated Share of Search among bread maker brands worldwide moved from 14.5% to 14.9%, and its estimated monthly branded searches held steady at 201K.

How did search popularity change for bread maker brands worldwide in August 2026?

  1. In August 2026, Breville lost estimated Share of Search among bread maker brands worldwide, from 64.9% to 62.8%.

How each brand is measured

Brandwave collects information about searches that people make online using Breville’s and Cuisinart’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Breville

8 branded search terms

  • breville
  • breville barista express
  • breville barista touch
  • breville coffee machine
  • breville com
  • breville dual boiler
  • breville espresso machine
  • breville oracle

Cuisinart

1 branded search term

  • cuisinart

How the Brand Demand Index is measured

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