Merrell vs UGG:Which is searched more?
In September 2026, UGG had more branded searches than Merrell among boot brands worldwide. UGG was estimated to have 6.1M branded searches compared to Merrell’s 680K, and held a 53.8% Share of Search versus Merrell’s 6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Merrell or UGG?
Compare the boot brands people buy for work, fashion and weekends. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for UGG, Merrell. The figures are in the table below the chart.
View monthly share of search table
| Month | UGG | Timberland | Dr. Martens | Merrell | Blundstone | Redback |
|---|---|---|---|---|---|---|
| Oct 2025 | 56.7% | 20.8% | 13.9% | 4.1% | 4.2% | 0.38% |
| Nov 2025 | 63.4% | 19.1% | 10.5% | 3% | 3.8% | 0.23% |
| Dec 2025 | 61.9% | 18.6% | 12.5% | 3% | 3.7% | 0.28% |
| Jan 2026 | 52.1% | 23.3% | 15.6% | 4.7% | 3.8% | 0.42% |
| Feb 2026 | 46.4% | 25.4% | 17% | 6.4% | 4.2% | 0.56% |
| Mar 2026 | 38.5% | 25.7% | 21% | 9.9% | 4.2% | 0.69% |
| Apr 2026 | 31.2% | 31.2% | 20.8% | 11.8% | 4.2% | 0.84% |
| May 2026 | 35.5% | 29% | 19.3% | 11.4% | 3.9% | 0.78% |
| Jun 2026 | 34.1% | 28% | 18.6% | 14.8% | 3.7% | 0.76% |
| Jul 2026 | 36% | 29.4% | 19.6% | 11.1% | 3.2% | 0.79% |
| Aug 2026 | 46.1% | 25.3% | 16.9% | 7.8% | 3.4% | 0.56% |
| Sep 2026 | 53.8% | 19.7% | 16.1% | 6% | 4% | 0.53% |
How has the Merrell and UGG comparison changed over the last 12 months?
3 findings
- UGG was ahead of Merrell in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Merrell’s estimated Share of Search among boot brands worldwide moved from 4.1% to 6%, and its estimated monthly branded searches moved from 661K to 680K.
- Across the 12 months ending September 2026, UGG’s estimated Share of Search among boot brands worldwide moved from 56.7% to 53.8%, and its estimated monthly branded searches moved from 9.1M to 6.1M.
How did search popularity change for boot brands worldwide in September 2026?
2 changes
In September 2026, UGG gained estimated Share of Search among boot brands worldwide, from 46.1% to 53.8%.
In September 2026, Merrell lost estimated Share of Search among boot brands worldwide, from 7.8% to 6%.
Other head-to-heads among boot brands
How each brand is measured
Brandwave collects information about searches that people make online using Merrell’s and UGG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.