Merrell vs Timberland:Which is searched more?
In September 2026, Timberland had more branded searches than Merrell among boot brands worldwide. Timberland was estimated to have 2.2M branded searches compared to Merrell’s 40.5K, and held a 20.9% Share of Search versus Merrell’s 0.38%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Merrell or Timberland?
Compare the boot brands people buy for work, fashion and weekends. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Timberland, Merrell. The figures are in the table below the chart.
View monthly share of search table
| Month | UGG | Timberland | Dr. Martens | Blundstone | Redback | Merrell |
|---|---|---|---|---|---|---|
| Oct 2025 | 59% | 21.6% | 14.5% | 4.3% | 0.39% | 0.17% |
| Nov 2025 | 65.3% | 19.7% | 10.8% | 3.9% | 0.24% | 0.09% |
| Dec 2025 | 63.7% | 19.2% | 12.8% | 3.9% | 0.28% | 0.1% |
| Jan 2026 | 54.5% | 24.4% | 16.3% | 4% | 0.44% | 0.24% |
| Feb 2026 | 49.4% | 27.1% | 18.1% | 4.4% | 0.6% | 0.4% |
| Mar 2026 | 42.5% | 28.4% | 23.2% | 4.7% | 0.77% | 0.51% |
| Apr 2026 | 35.1% | 35.1% | 23.4% | 4.7% | 0.95% | 0.78% |
| May 2026 | 39.8% | 32.5% | 21.7% | 4.4% | 0.88% | 0.88% |
| Jun 2026 | 39.7% | 32.5% | 21.7% | 4.4% | 0.88% | 0.88% |
| Jul 2026 | 40.1% | 32.7% | 21.8% | 3.6% | 0.89% | 0.89% |
| Aug 2026 | 49.7% | 27.2% | 18.2% | 3.7% | 0.6% | 0.6% |
| Sep 2026 | 57% | 20.9% | 17% | 4.2% | 0.56% | 0.38% |
How has the Merrell and Timberland comparison changed over the last 12 months?
3 findings
- Timberland was ahead of Merrell in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Merrell’s estimated Share of Search among boot brands worldwide moved from 0.17% to 0.38%, and its estimated monthly branded searches moved from 27.1K to 40.5K.
- Across the 12 months ending September 2026, Timberland’s estimated Share of Search among boot brands worldwide moved from 21.6% to 20.9%, and its estimated monthly branded searches moved from 3.4M to 2.2M.
How did search popularity change for boot brands worldwide in September 2026?
2 changes
In September 2026, Timberland lost estimated Share of Search among boot brands worldwide, from 27.2% to 20.9%.
In September 2026, Merrell fell from 5th to 6th among boot brands worldwide.
Other head-to-heads among boot brands
How each brand is measured
Brandwave collects information about searches that people make online using Merrell’s and Timberland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Merrell
1 branded search term
- hiking boots merrell
Timberland
1 branded search term
- timberland
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.