Honda vs Yamaha:Which is searched more?
In September 2026, Honda had more branded searches than Yamaha among boat motors brands worldwide. Honda was estimated to have 11.8M branded searches compared to Yamaha’s 4.1M, and held a 61.3% Share of Search versus Yamaha’s 21.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Honda or Yamaha?
Compare the boat motors brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Honda, Yamaha. The figures are in the table below the chart.
View monthly share of search table
| Month | Honda | Yamaha | Suzuki |
|---|---|---|---|
| Oct 2025 | 60.5% | 19.8% | 19.8% |
| Nov 2025 | 59% | 20.5% | 20.5% |
| Dec 2025 | 58.8% | 20.6% | 20.6% |
| Jan 2026 | 60.6% | 19.7% | 19.7% |
| Feb 2026 | 61.3% | 21.3% | 17.4% |
| Mar 2026 | 58.3% | 22.9% | 18.8% |
| Apr 2026 | 63.1% | 20.3% | 16.6% |
| May 2026 | 63.1% | 20.3% | 16.6% |
| Jun 2026 | 61.5% | 21.2% | 17.3% |
| Jul 2026 | 61.3% | 21.3% | 17.4% |
| Aug 2026 | 61.7% | 21% | 17.2% |
| Sep 2026 | 61.3% | 21.3% | 17.4% |
How has the Honda and Yamaha comparison changed over the last 12 months?
3 findings
- Honda was ahead of Yamaha in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Honda’s estimated Share of Search among boat motors brands worldwide moved from 60.5% to 61.3%, and its estimated monthly branded searches moved from 12.5M to 11.8M.
- Across the 12 months ending September 2026, Yamaha’s estimated Share of Search among boat motors brands worldwide moved from 19.8% to 21.3%, and its estimated monthly branded searches held steady at 4.1M.
How did search popularity change for boat motors brands worldwide in September 2026?
0 changes
Neither Honda nor Yamaha moved beyond provider rounding among boat motors brands in September 2026.
Other head-to-heads among boat motors brands
How each brand is measured
Brandwave collects information about searches that people make online using Honda’s and Yamaha’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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