Asmodee vs Hasbro:Which is searched more?
In September 2026, Hasbro had more branded searches than Asmodee among board game brands worldwide. Hasbro was estimated to have 201K branded searches compared to Asmodee’s 90.5K, and held an 8.9% Share of Search versus Asmodee’s 4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Asmodee or Hasbro?
Compare the board game brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hasbro, Asmodee. The figures are in the table below the chart.
View monthly share of search table
| Month | Barbie | Hasbro | Ravensburger | Asmodee | Z-Man Games | Gibsons |
|---|---|---|---|---|---|---|
| Oct 2025 | 84.4% | 7.6% | 5.1% | 2.8% | 0.11% | 0.04% |
| Nov 2025 | 81.8% | 7.3% | 7.3% | 3.3% | 0.13% | 0.04% |
| Dec 2025 | 83.9% | 6.2% | 7.5% | 2.3% | 0.11% | 0.04% |
| Jan 2026 | 83.4% | 7.5% | 6.1% | 2.8% | 0.13% | 0.05% |
| Feb 2026 | 82% | 9% | 6.1% | 2.7% | 0.16% | 0.04% |
| Mar 2026 | 84.4% | 7.6% | 5.1% | 2.8% | 0.11% | 0.04% |
| Apr 2026 | 85.2% | 7.6% | 4.2% | 2.8% | 0.09% | 0.04% |
| May 2026 | 82.5% | 9.1% | 5% | 3.3% | 0.11% | 0.04% |
| Jun 2026 | 83% | 9.1% | 5% | 2.7% | 0.11% | 0.04% |
| Jul 2026 | 80.9% | 10.9% | 4.9% | 3.3% | 0.08% | 0.04% |
| Aug 2026 | 81.6% | 9% | 6% | 3.3% | 0.08% | 0.04% |
| Sep 2026 | 81% | 8.9% | 6% | 4% | 0.07% | 0.04% |
How has the Asmodee and Hasbro comparison changed over the last 12 months?
3 findings
- Hasbro was ahead of Asmodee in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Asmodee’s estimated Share of Search among board game brands worldwide moved from 2.8% to 4%, and its estimated monthly branded searches moved from 74K to 90.5K.
- Across the 12 months ending September 2026, Hasbro’s estimated Share of Search among board game brands worldwide moved from 7.6% to 8.9%, and its estimated monthly branded searches held steady at 201K.
How did search popularity change for board game brands worldwide in September 2026?
1 change
In September 2026, Asmodee gained estimated Share of Search among board game brands worldwide, from 3.3% to 4%.
Other head-to-heads among board game brands
How each brand is measured
Brandwave collects information about searches that people make online using Asmodee’s and Hasbro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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