Blogger vs Substack:Which is searched more?
In September 2026, Substack had more branded searches than Blogger among blog hosting platforms worldwide. Substack had about 2.3 million branded searches, while Blogger had 2.2 million. Substack made up 22.7% of all blog hosting platform searches we track, and Blogger accounted for 22.1%. These are worldwide searches for English-language branded terms.
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Is Blogger or Substack more popular in search?
Compare the platforms used to host and publish a blog. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Substack, Blogger. The figures are in the table below the chart.
View monthly share of searches table
| Month | Wix | Substack | Blogger | Squarespace | WordPress | Medium | Ghost |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.7% | 11.2% | 24.3% | 13.3% | 19.9% | 0.54% | 0.18% |
| Nov 2025 | 34.2% | 12.5% | 22.3% | 12.1% | 18.2% | 0.5% | 0.18% |
| Dec 2025 | 30.4% | 16.5% | 19.6% | 13.1% | 19.6% | 0.53% | 0.2% |
| Jan 2026 | 32.6% | 17.9% | 17.3% | 14.2% | 17.3% | 0.57% | 0.18% |
| Feb 2026 | 33.7% | 15.2% | 17.9% | 14.7% | 17.9% | 0.49% | 0.18% |
| Mar 2026 | 31.7% | 17.2% | 16.8% | 16.8% | 16.8% | 0.46% | 0.19% |
| Apr 2026 | 32.6% | 17.7% | 17.4% | 14.2% | 17.4% | 0.47% | 0.2% |
| May 2026 | 33.7% | 18.3% | 17.9% | 14.7% | 14.7% | 0.54% | 0.2% |
| Jun 2026 | 29.4% | 19.8% | 19% | 15.6% | 15.6% | 0.58% | 0.18% |
| Jul 2026 | 30.1% | 20.3% | 19.6% | 16.1% | 13.1% | 0.67% | 0.17% |
| Aug 2026 | 29.7% | 24.5% | 19.3% | 12.9% | 12.9% | 0.59% | 0.17% |
| Sep 2026 | 27.8% | 22.7% | 22.1% | 14.8% | 12% | 0.46% | 0.16% |
How has the Blogger and Substack comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Substack took it in January 2026, Blogger took it in February 2026, Substack took it in March 2026.
- Across the 12 months ending September 2026, Blogger’s share of searches among blog hosting platforms worldwide moved from 24.3% to 22.1%, and its estimated monthly branded searches moved from 2.7M to 2.2M.
- Across the 12 months ending September 2026, Substack’s share of searches among blog hosting platforms worldwide moved from 11.2% to 22.7%, and its estimated monthly branded searches moved from 1.3M to 2.3M.
How did search popularity change for blog hosting platforms worldwide in September 2026?
2 changes
In September 2026, Blogger gained share of searches among blog hosting platforms worldwide, from 19.3% to 22.1%.
In September 2026, Substack lost share of searches among blog hosting platforms worldwide, from 24.5% to 22.7%.
How are branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Blogger’s and Substack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among blog hosting platforms
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