Race Face vs Thule:Which is more popular?
In September 2026, Thule had more branded searches than Race Face among bike tailgate pad brands worldwide. Thule had about 301,000 branded searches, while Race Face had 22,200. Thule made up 80.8% of all bike tailgate pad brand searches we track, and Race Face accounted for 6%. When we asked ChatGPT and Google AI Overviews about bike tailgate pad brands, Race Face appeared in three of the five answers and Thule in one. Race Face was mentioned before Thule in every answer.
Who do people search for more?
Thule, about 14 searches for every 1 for Race Face
Who does AI mention more?
Race Face, mentioned in 3 of 5 answers, Thule in 1
Who does AI recommend more?
Race Face, named ahead of Thule in every answer
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Top bike tailgate pad brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Race Face was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Thule was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Race Face was listed before Thule in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about bike tailgate pad brands
5 answers
Asked ChatGPT
“Which bike tailgate pad brand should I buy?”
Asked ChatGPT
“What are the best bike tailgate pad brands?”
Asked ChatGPT
“What's the best bike tailgate pad brand for truck bike transport?”
Searched Google, AI Overview
“truck bike pad”
Searched Google, AI Overview
“bike tailgate pad”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Race Face or Thule more popular in search?
This chart shows how often people search Google for Race Face and Thule by name. Each line represents a brand's share of searches for all four bike tailgate pad brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Thule, Race Face. The figures are in the table below the chart.
View monthly share of searches table
| Month | Thule | Dakine | Race Face | Yakima |
|---|---|---|---|---|
| Oct 2025 | 80.8% | 13.3% | 6% | <0.01% |
| Nov 2025 | 81.6% | 13.4% | 4.9% | <0.01% |
| Dec 2025 | 82.4% | 13.5% | 4.1% | <0.01% |
| Jan 2026 | 83% | 13.7% | 3.3% | <0.01% |
| Feb 2026 | 79.3% | 15.9% | 4.8% | <0.01% |
| Mar 2026 | 80.8% | 13.3% | 5.9% | <0.01% |
| Apr 2026 | 82.8% | 11.1% | 6.1% | <0.01% |
| May 2026 | 85.4% | 9.4% | 5.1% | <0.01% |
| Jun 2026 | 83.7% | 11.3% | 5% | <0.01% |
| Jul 2026 | 86.2% | 9.5% | 4.3% | <0.01% |
| Aug 2026 | 81.6% | 13.4% | 4.9% | <0.01% |
| Sep 2026 | 80.8% | 13.3% | 6% | <0.01% |
How has the Race Face and Thule comparison changed over the last 12 months?
3 findings
- Thule was ahead of Race Face in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Race Face’s share of searches among bike tailgate pad brands worldwide held steady at 6%, and its estimated monthly branded searches held steady at 22.2K.
- Across the 12 months ending September 2026, Thule’s share of searches among bike tailgate pad brands worldwide held steady at 80.8%, and its estimated monthly branded searches held steady at 301K.
How did search popularity change for bike tailgate pad brands worldwide in September 2026?
2 changes
In September 2026, Race Face gained share of searches among bike tailgate pad brands worldwide, from 4.9% to 6%.
In September 2026, Thule lost share of searches among bike tailgate pad brands worldwide, from 81.6% to 80.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Race Face’s and Thule’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among bike tailgate pad brands
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