Merida vs Specialized:Which is searched more?

Name: Merida vs Specialized: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Merida had more branded searches than Specialized among bike brands worldwide. Merida was estimated to have 673K branded searches compared to Specialized’s 311K, and held a 39.8% Share of Search versus Specialized’s 18.4%. These are worldwide searches for English-language branded terms.

Share of Search among bike brands worldwide in September 2026Which is more popular in search, Merida or Specialized?

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Which is more popular in search, Merida or Specialized?

Compare the bike brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Merida and Specialized among bike brands worldwide, by month

Month	Merida	Trek	Specialized	Cube	Giant	Avanti
Oct 2025	43.7%	19.5%	17.1%	8.8%	10.7%	0.12%
Nov 2025	42.6%	19.1%	19.2%	8.5%	10.5%	0.12%
Dec 2025	44.9%	20.1%	16.5%	7.4%	11%	0.15%
Jan 2026	48.9%	17.9%	15.4%	8%	9.8%	0.14%
Feb 2026	49.2%	18%	14.8%	8%	9.9%	0.12%
Mar 2026	39.6%	21.7%	19.1%	9.7%	9.7%	0.11%
Apr 2026	36.9%	20.2%	20.8%	11%	11%	0.1%
May 2026	35%	23.4%	20.6%	10.4%	10.4%	0.1%
Jun 2026	34.9%	23.4%	20.6%	10.5%	10.5%	0.1%
Jul 2026	39.7%	21.7%	19.1%	9.7%	9.7%	0.09%
Aug 2026	36.2%	24.2%	17.4%	13.2%	8.9%	0.09%
Sep 2026	39.8%	21.8%	18.4%	11.9%	8%	0.09%

How has the Merida and Specialized comparison changed over the last 12 months?

3 findings

Merida was ahead of Specialized in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Merida’s estimated Share of Search among bike brands worldwide moved from 43.7% to 39.8%, and its estimated monthly branded searches held steady at 673K.
Across the 12 months ending September 2026, Specialized’s estimated Share of Search among bike brands worldwide moved from 17.1% to 18.4%, and its estimated monthly branded searches moved from 264K to 311K.

How did search popularity change for bike brands worldwide in September 2026?

2 changes

In September 2026, Merida gained estimated Share of Search among bike brands worldwide, from 36.2% to 39.8%.
In September 2026, Specialized gained estimated Share of Search among bike brands worldwide, from 17.4% to 18.4%.

Other head-to-heads among bike brands

How each brand is measured

Brandwave collects information about searches that people make online using Merida’s and Specialized’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.