Avanti vs Specialized:Which is searched more?
In September 2026, Specialized had more branded searches than Avanti among bike brands worldwide. Specialized was estimated to have 1.1M branded searches compared to Avanti’s 450K, and held a 37.2% Share of Search versus Avanti’s 15.5%. These are worldwide searches for English-language branded terms.
Follow Avanti vs Specialized and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Avanti or Specialized?
Compare the bike brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Specialized, Avanti. The figures are in the table below the chart.
View monthly share of search table
| Month | Specialized | Merida | Avanti | Trek | Cube | Giant |
|---|---|---|---|---|---|---|
| Oct 2025 | 38.7% | 25.1% | 13.7% | 11.2% | 5% | 6.2% |
| Nov 2025 | 42.4% | 22.5% | 15% | 10.1% | 4.5% | 5.5% |
| Dec 2025 | 37.9% | 24.6% | 16.4% | 11% | 4% | 6% |
| Jan 2026 | 35.9% | 28.2% | 15.4% | 10.3% | 4.6% | 5.6% |
| Feb 2026 | 35.6% | 28.3% | 15.5% | 10.3% | 4.6% | 5.7% |
| Mar 2026 | 41.2% | 21.7% | 14.5% | 11.9% | 5.3% | 5.3% |
| Apr 2026 | 41.1% | 20.9% | 14% | 11.5% | 6.3% | 6.3% |
| May 2026 | 40.4% | 20.3% | 13.6% | 13.6% | 6.1% | 6.1% |
| Jun 2026 | 44.1% | 19% | 12.7% | 12.7% | 5.7% | 5.7% |
| Jul 2026 | 41.2% | 21.7% | 14.5% | 11.9% | 5.3% | 5.3% |
| Aug 2026 | 39.1% | 20.7% | 13.8% | 13.8% | 7.5% | 5.1% |
| Sep 2026 | 37.2% | 23.1% | 15.5% | 12.6% | 6.9% | 4.6% |
How has the Avanti and Specialized comparison changed over the last 12 months?
3 findings
- Specialized was ahead of Avanti in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Avanti’s estimated Share of Search among bike brands worldwide moved from 13.7% to 15.5%, and its estimated monthly branded searches moved from 368K to 450K.
- Across the 12 months ending September 2026, Specialized’s estimated Share of Search among bike brands worldwide moved from 38.7% to 37.2%, and its estimated monthly branded searches moved from 1M to 1.1M.
How did search popularity change for bike brands worldwide in September 2026?
2 changes
In September 2026, Avanti gained estimated Share of Search among bike brands worldwide, from 13.8% to 15.5%.
In September 2026, Specialized lost estimated Share of Search among bike brands worldwide, from 39.1% to 37.2%.
Other head-to-heads among bike brands
How each brand is measured
Brandwave collects information about searches that people make online using Avanti’s and Specialized’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Avanti
1 branded search term
- avanti
Specialized
4 branded search terms
- specialized
- specialized bicycle
- specialized bike
- specialized bikes rockhopper
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.