Brandwave

b.box vs Bentgo:Which is searched more?

In September 2026, b.box had more branded searches than Bentgo among bento lunch box brands worldwide. b.box had about 74,000 branded searches, while Bentgo had 60,500. b.box made up 27.5% of all bento lunch box brand searches we track, and Bentgo accounted for 22.4%. These are worldwide searches for English-language branded terms.

Share of searches among bento lunch box brands worldwide in September 2026Is b.box or Bentgo more popular in search?
b.box27.5%74K searches
vs
Bentgo22.4%60.5K searches

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Is b.box or Bentgo more popular in search?

Compare the brands people buy bento-style lunch boxes from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

b.box and Bentgo among bento lunch box brands worldwide, by month

Share of searches by month for b.box, Bentgo. The figures are in the table below the chart.

View monthly share of searches table
Monthb.boxBentgoOmieBoxSistemaYumboxmonbentoPlanetBox
Oct 202519.8%16.2%10.8%10.8%24.2%13.3%4.8%
Nov 202530.7%16.8%11.2%11.2%11.2%13.8%5%
Dec 202531.5%21.1%9.4%9.4%9.4%14.1%5.1%
Jan 202635.3%19.3%10.6%12.9%8.6%8.6%4.7%
Feb 202628.3%23.1%12.6%12.6%8.4%10.3%4.6%
Mar 202621.4%26.1%14.3%11.7%9.6%11.7%5.2%
Apr 202619.5%23.8%13%13%10.6%13%7.1%
May 202622.8%22.8%12.5%12.5%10.2%12.5%6.8%
Jun 202619.7%29.5%13.2%10.8%10.8%8.8%7.2%
Jul 202618.3%33.5%15%10.1%8.2%6.7%8.2%
Aug 202618.8%28%18.8%12.6%10.3%4.6%6.9%
Sep 202627.5%22.4%18.4%12.3%8.2%6.7%4.5%

How has the b.box and Bentgo comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Bentgo took it in March 2026, b.box took it in September 2026.
  • Across the 12 months ending September 2026, b.box’s share of searches among bento lunch box brands worldwide moved from 19.8% to 27.5%, and its estimated monthly branded searches moved from 33.1K to 74K.
  • Across the 12 months ending September 2026, Bentgo’s share of searches among bento lunch box brands worldwide moved from 16.2% to 22.4%, and its estimated monthly branded searches moved from 27.1K to 60.5K.

How did search popularity change for bento lunch box brands worldwide in September 2026?

2 changes
  1. In September 2026, b.box overtook Bentgo to become the leader among bento lunch box brands worldwide, with 27.5% of the searches.

  2. In September 2026, Bentgo lost share of searches among bento lunch box brands worldwide, from 28% to 22.4%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using b.box’s and Bentgo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

b.box

1 branded search term

  • b box lunch box

Bentgo

1 branded search term

  • bentgo

How the Brand Demand Index is measured

Other head-to-heads among bento lunch box brands

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