Brandwave

Bosch vs Craftsman:Which is searched more?

In September 2026, Bosch had more branded searches than Craftsman among belt sander brands worldwide. Bosch was estimated to have 677K branded searches compared to Craftsman’s 301K, and held a 31.5% Share of Search versus Craftsman’s 14%. These are worldwide searches for English-language branded terms.

Share of Search among belt sander brands worldwide in September 2026Which is more popular in search, Bosch or Craftsman?
Bosch31.5%677K searches
vs
Craftsman14%301K searches

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Which is more popular in search, Bosch or Craftsman?

Compare the belt sander brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bosch and Craftsman among belt sander brands worldwide, by month

Share of Search by month for Bosch, Craftsman. The figures are in the table below the chart.

View monthly share of search table
MonthBoschDeWaltCraftsmanFestoolBlack and DeckerGrizzly
Oct 202534.5%29.4%10.8%13.2%10.7%1.4%
Nov 202531.4%33.7%10.1%12.3%11.1%1.4%
Dec 202533.1%33.3%12.2%9.9%9.9%1.6%
Jan 202635.6%29.3%13.1%10.7%9.6%1.8%
Feb 202631.1%30.5%16.7%11.2%9.1%1.5%
Mar 202630.6%27.7%18.5%12.4%9.1%1.7%
Apr 202632.2%29.5%16.1%10.8%9.6%1.8%
May 202631.2%29%15.9%10.6%11.6%1.7%
Jun 202631.4%29.5%16.1%10.8%10.7%1.4%
Jul 202634.3%26.3%17.6%9.6%10.5%1.6%
Aug 202633.8%29.8%16.3%8.9%9.7%1.5%
Sep 202631.5%31.3%14%11.4%10.2%1.5%

How has the Bosch and Craftsman comparison changed over the last 12 months?

  • Bosch was ahead of Craftsman in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bosch’s estimated Share of Search among belt sander brands worldwide moved from 34.5% to 31.5%, and its estimated monthly branded searches moved from 788K to 677K.
  • Across the 12 months ending September 2026, Craftsman’s estimated Share of Search among belt sander brands worldwide moved from 10.8% to 14%, and its estimated monthly branded searches moved from 246K to 301K.

How did search popularity change for belt sander brands worldwide in September 2026?

  1. In September 2026, Bosch lost estimated Share of Search among belt sander brands worldwide, from 33.8% to 31.5%.

  2. In September 2026, Craftsman lost estimated Share of Search among belt sander brands worldwide, from 16.3% to 14%.

Other head-to-heads among belt sander brands

How each brand is measured

Brandwave collects information about searches that people make online using Bosch’s and Craftsman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bosch

79 branded search terms

  • bosch air blower
  • bosch air nailer
  • bosch alarm panel
  • bosch bag
  • bosch belt sander
  • bosch bench grinder
  • bosch bench saw
  • bosch biscuit joiner
  • bosch borescope
  • bosch breaker hammer
  • bosch brush cutter
  • bosch caulking gun
  • bosch chasing machine
  • bosch chipping hammer
  • bosch chuck key
  • bosch compound miter saw
  • bosch cordless angle grinder
  • bosch cordless sawzall
  • bosch cordless screwdriver
  • bosch demolition hammer
  • bosch dishwasher
  • bosch drill bits
  • bosch dust extractor
  • bosch flame detector
  • bosch forstner bit
  • bosch freestanding oven
  • bosch fridge
  • bosch fridge freezer
  • bosch green laser
  • bosch grinder blades
  • bosch grinding disc
  • bosch hacksaw frame
  • bosch hand blender
  • bosch hand sander
  • bosch heat gun
  • bosch hole saw
  • bosch hot water
  • bosch hover mower
  • bosch impact wrench
  • bosch induction hob

1–40 of 79

Craftsman

1 branded search term

  • craftsman

How the Brand Demand Index is measured

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