Brandwave

Black and Decker vs DeWalt:Which is searched more?

In September 2026, DeWalt had more branded searches than Black and Decker among belt sander brands worldwide. DeWalt was estimated to have 673K branded searches compared to Black and Decker’s 220K, and held a 45.6% Share of Search versus Black and Decker’s 14.9%. These are worldwide searches for English-language branded terms.

Share of Search among belt sander brands worldwide in September 2026Which is more popular in search, Black and Decker or DeWalt?
Black and Decker14.9%220K searches
vs
DeWalt45.6%673K searches

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Which is more popular in search, Black and Decker or DeWalt?

Compare the belt sander brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Black and Decker and DeWalt among belt sander brands worldwide, by month

Share of Search by month for DeWalt, Black and Decker. The figures are in the table below the chart.

View monthly share of search table
MonthDeWaltCraftsmanFestoolBlack and DeckerGrizzlyBosch
Oct 202544.9%16.4%20.1%16.3%2.2%0.13%
Nov 202549.1%14.7%18%16.1%2%0.11%
Dec 202549.7%18.2%14.8%14.8%2.4%0.11%
Jan 202645.4%20.3%16.6%14.8%2.7%0.11%
Feb 202644.2%24.2%16.2%13.2%2.2%0.11%
Mar 202639.9%26.7%17.8%13%2.4%0.11%
Apr 202643.4%23.8%15.9%14.2%2.6%0.12%
May 202642.1%23%15.4%16.9%2.5%0.12%
Jun 202642.9%23.5%15.7%15.6%2.1%0.12%
Jul 202640%26.8%14.6%16%2.4%0.14%
Aug 202645%24.6%13.4%14.7%2.2%0.13%
Sep 202645.6%20.4%16.7%14.9%2.2%0.13%

How has the Black and Decker and DeWalt comparison changed over the last 12 months?

  • DeWalt was ahead of Black and Decker in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Black and Decker’s estimated Share of Search among belt sander brands worldwide moved from 16.3% to 14.9%, and its estimated monthly branded searches moved from 245K to 220K.
  • Across the 12 months ending September 2026, DeWalt’s estimated Share of Search among belt sander brands worldwide moved from 44.9% to 45.6%, and its estimated monthly branded searches held steady at 673K.

How did search popularity change for belt sander brands worldwide in September 2026?

  1. In September 2026, Festool overtook Black and Decker to rank 3rd among belt sander brands worldwide, with 16.7% estimated Share of Search.

  2. In September 2026, DeWalt gained estimated Share of Search among belt sander brands worldwide, from 45% to 45.6%.

  3. Estimated monthly branded searches for Black and Decker worldwide fell 10.2% over 12 measured months, from 245K to 220K in September 2026.

Other head-to-heads among belt sander brands

How each brand is measured

Brandwave collects information about searches that people make online using Black and Decker’s and DeWalt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Black and Decker

2 branded search terms

  • black and decker
  • blackdecker

DeWalt

1 branded search term

  • dewalt

How the Brand Demand Index is measured

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