Joseph Joseph vs Umbra:Which is more popular by branded search?
In August 2026, Joseph Joseph and Umbra were level on Share of Search among bathroom accessory brands worldwide, with an estimated 135K branded searches each, at 24.5% estimated Share of Search each. These are worldwide searches for English-language branded terms.
Follow Joseph Joseph vs Umbra and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Joseph Joseph or Umbra?
Compare the bathroom accessory brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Joseph Joseph, Umbra. The figures are in the table below the chart.
View monthly share of search table
| Month | Brabantia | Joseph Joseph | Umbra | Yamazaki | InterDesign | Croydex |
|---|---|---|---|---|---|---|
| Oct 2025 | 16.8% | 25% | 30.5% | 25% | 1.2% | 1.5% |
| Nov 2025 | 17.8% | 26.6% | 26.6% | 26.6% | 1.1% | 1.3% |
| Dec 2025 | 15.9% | 29% | 23.7% | 29% | 0.95% | 1.4% |
| Jan 2026 | 19.7% | 29.5% | 24.1% | 24.1% | 1.2% | 1.4% |
| Feb 2026 | 20.9% | 25.6% | 25.6% | 25.6% | 1% | 1.3% |
| Mar 2026 | 24.4% | 24.4% | 24.4% | 24.4% | 1.2% | 1.2% |
| Apr 2026 | 19.7% | 24.2% | 24.2% | 29.6% | 1.2% | 0.97% |
| May 2026 | 7.1% | 5.8% | 79.3% | 7.1% | 0.35% | 0.29% |
| Jun 2026 | 18.8% | 22.9% | 28% | 28% | 1.1% | 1.1% |
| Jul 2026 | 23.1% | 23.1% | 23.1% | 28.4% | 1.1% | 1.1% |
| Aug 2026 | 24.5% | 24.5% | 24.5% | 24.5% | 1.2% | 0.98% |
| Sep 2026 | — | — | — | — | — | — |
How has the Joseph Joseph and Umbra comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Joseph Joseph took it in December 2025, Umbra took it in May 2026.
- Across the 11 months ending August 2026, Joseph Joseph’s estimated Share of Search among bathroom accessory brands worldwide moved from 25% to 24.5%, and its estimated monthly branded searches held steady at 135K.
- Across the 11 months ending August 2026, Umbra’s estimated Share of Search among bathroom accessory brands worldwide moved from 30.5% to 24.5%, and its estimated monthly branded searches moved from 165K to 135K.
How did search popularity change for bathroom accessory brands worldwide in August 2026?
2 changes
In August 2026, Joseph Joseph overtook Yamazaki to rank 2nd among bathroom accessory brands worldwide, at 24.5%.
In August 2026, Umbra overtook Yamazaki to rank 3rd among bathroom accessory brands worldwide, at 24.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Joseph Joseph’s and Umbra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Joseph Joseph
1 branded search term
- joseph joseph
Umbra
1 branded search term
- umbra
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.