Fender vs Ibanez:Which is searched more?
In September 2026, Fender had more branded searches than Ibanez among baritone guitar brands worldwide. Fender was estimated to have 831K branded searches compared to Ibanez’s 201K, and held a 62.8% Share of Search versus Ibanez’s 15.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Fender or Ibanez?
Compare the baritone guitar brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fender, Ibanez. The figures are in the table below the chart.
View monthly share of search table
| Month | Fender | Ibanez | PRS | Martin | Gretsch | Squier | Gibson |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 66.1% | 13.1% | 7.2% | 5.9% | 3.9% | 3.2% | 0.64% |
| Nov 2025 | 64.6% | 15.4% | 6.9% | 5.7% | 3.8% | 3.1% | 0.62% |
| Dec 2025 | 64.6% | 15.4% | 6.9% | 5.7% | 3.8% | 3.1% | 0.62% |
| Jan 2026 | 61.7% | 18% | 6.6% | 6.6% | 3.6% | 3% | 0.59% |
| Feb 2026 | 64% | 14.9% | 8.2% | 5.5% | 3.7% | 3% | 0.74% |
| Mar 2026 | 63.9% | 18.9% | 5.7% | 4.7% | 3.1% | 3.1% | 0.62% |
| Apr 2026 | 64.9% | 15.2% | 6.8% | 5.6% | 3.7% | 3.1% | 0.75% |
| May 2026 | 63.1% | 19% | 6.9% | 4.7% | 3.1% | 2.6% | 0.62% |
| Jun 2026 | 60.2% | 22.1% | 8.1% | 3.6% | 3% | 2.4% | 0.49% |
| Jul 2026 | 64.6% | 15.6% | 7% | 5.8% | 3.2% | 3.2% | 0.63% |
| Aug 2026 | 63.2% | 15.3% | 8.4% | 5.6% | 3.8% | 3.1% | 0.62% |
| Sep 2026 | 62.8% | 15.2% | 8.3% | 5.6% | 3.7% | 3.7% | 0.61% |
How has the Fender and Ibanez comparison changed over the last 12 months?
3 findings
- Fender was ahead of Ibanez in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fender’s estimated Share of Search among baritone guitar brands worldwide moved from 66.1% to 62.8%, and its estimated monthly branded searches moved from 1M to 831K.
- Across the 12 months ending September 2026, Ibanez’s estimated Share of Search among baritone guitar brands worldwide moved from 13.1% to 15.2%, and its estimated monthly branded searches held steady at 201K.
How did search popularity change for baritone guitar brands worldwide in September 2026?
2 changes
Ibanez’s estimated Share of Search among baritone guitar brands worldwide has lost ground for 3 months in a row, from 22.1% to 15.2% in September 2026.
Estimated monthly branded searches for Fender worldwide fell 18.2% over 12 measured months, from 1M to 831K in September 2026.
Other head-to-heads among baritone guitar brands
How each brand is measured
Brandwave collects information about searches that people make online using Fender’s and Ibanez’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.