Carlton vs Yonex:Which is more popular by branded search?
In August 2026, Carlton and Yonex were level on Share of Search among badminton brands worldwide, with an estimated 368K branded searches each, at 33.9% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Carlton or Yonex?
Compare the badminton brands players buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Carlton, Yonex. The figures are in the table below the chart.
View monthly share of search table
| Month | Carlton | Yonex | Li-Ning | Babolat | Victor |
|---|---|---|---|---|---|
| Oct 2025 | 24.3% | 44.4% | 13.3% | 16.3% | 1.8% |
| Nov 2025 | 25.6% | 38.2% | 17.1% | 17.1% | 1.9% |
| Dec 2025 | 24.3% | 44.5% | 16.3% | 13.4% | 1.5% |
| Jan 2026 | 20.2% | 45.2% | 16.6% | 16.6% | 1.5% |
| Feb 2026 | 24.4% | 44.6% | 13.4% | 16.4% | 1.2% |
| Mar 2026 | 29.7% | 36.3% | 16.3% | 16.3% | 1.5% |
| Apr 2026 | 29.7% | 36.3% | 16.3% | 16.3% | 1.5% |
| May 2026 | 29.7% | 36.3% | 16.3% | 16.3% | 1.5% |
| Jun 2026 | 19.8% | 24.2% | 44.3% | 10.9% | 0.8% |
| Jul 2026 | 29.6% | 36.2% | 19.8% | 13.3% | 1.2% |
| Aug 2026 | 33.9% | 33.9% | 18.5% | 12.4% | 1.4% |
| Sep 2026 | — | — | — | — | — |
How has the Carlton and Yonex comparison changed over the last 12 months?
3 findings
- Carlton was ahead of Yonex in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Carlton’s estimated Share of Search among badminton brands worldwide moved from 24.3% to 33.9%, and its estimated monthly branded searches moved from 246K to 368K.
- Across the 11 months ending August 2026, Yonex’s estimated Share of Search among badminton brands worldwide moved from 44.4% to 33.9%, and its estimated monthly branded searches moved from 450K to 368K.
How did search popularity change for badminton brands worldwide in August 2026?
2 changes
In August 2026, Carlton overtook Yonex to take the highest estimated Share of Search among badminton brands worldwide, at 33.9%.
In August 2026, Yonex lost estimated Share of Search among badminton brands worldwide, from 36.2% to 33.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Carlton’s and Yonex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.