Brandwave

Canva vs remove.bg:Which is more popular?

In September 2026, remove.bg had more branded searches than Canva among background removal tools worldwide. remove.bg had about 16.8 million branded searches, while Canva had 60,500. remove.bg made up 90.9% of all background removal tool searches we track, and Canva accounted for 0.33%. When we asked ChatGPT and Google AI Overviews about background removal tools, Canva appeared in all five answers and remove.bg in four. remove.bg was mentioned before Canva in four out of five answers.

Among background removal tools worldwide in September 2026

Who do people search for more?

remove.bg, about 278 searches for every 1 for Canva

remove.bg 16.8M searchesCanva 60.5K searches

Who does AI mention more?

Canva, mentioned in every answer we collected

Canva in 5 of 5remove.bg in 4 of 5

Who does AI recommend more?

remove.bg, named ahead of Canva in 4 of 5 answers

remove.bg first in 4Canva first in 1

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Top background removal tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Canva appeared in all five answers. remove.bg was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. remove.bg was listed before Canva in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. remove.bg1st
  2. Canva2nd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Canva5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • remove.bg4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about background removal tools

5 answers
  • Asked ChatGPT

    “Which background removal tool should I use?”

    1. 2Canva
  • Asked ChatGPT

    “What are the best background removal tools?”

    1. 3remove.bg
    2. 4Canva
  • Asked ChatGPT

    “What's the best background removal tool for editing product photos?”

    1. 2remove.bg
    2. 4Canva
  • Searched Google, AI Overview

    “remove photo background”

    1. 2remove.bg
    2. 3Canva
  • Searched Google, AI Overview

    “ai background remover”

    1. 1remove.bg
    2. 4Canva

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Canva or remove.bg more popular in search?

This chart shows how often people search Google for Canva and remove.bg by name. Each line represents a brand's share of searches for all nine background removal tools we track, month by month, from English-language searches worldwide.

Canva and remove.bg among background removal tools worldwide, by month

Share of searches by month for remove.bg, Canva. The figures are in the table below the chart.

View monthly share of searches table
Monthremove.bgCanva
Nov 202591.7%0.15%
Dec 202590.7%0.48%
Jan 202689.9%0.48%
Feb 202689.6%2.4%
Mar 202690.7%0.26%
Apr 202690.9%0.59%
May 202691.3%0.22%
Jun 202691.5%0.22%
Jul 202691.5%0.22%
Aug 202692.1%0.22%
Sep 202690.9%0.33%
Oct 2026——

Canva sells other things too, so only its searches that name this product count here, like “canva background remover”.

How has branded search for Canva and remove.bg changed worldwide over the last 12 months?

3 findings
  • remove.bg was ahead of Canva in every measured month of the 11 months ending September 2026.
  • Across the 11 months ending September 2026, Canva’s share of searches among background removal tools worldwide moved from 0.15% to 0.33%, and its estimated monthly branded searches moved from 40.5K to 60.5K.
  • Across the 11 months ending September 2026, remove.bg’s share of searches among background removal tools worldwide moved from 91.7% to 90.9%, and its estimated monthly branded searches moved from 25.3M to 16.8M.

How did search popularity change for background removal tools worldwide in September 2026?

2 changes
  1. In September 2026, remove.bg lost share of searches among background removal tools worldwide, from 92.1% to 90.9%.

  2. In September 2026, Canva rose from 7th to 6th among background removal tools worldwide.

How are Canva’s and remove.bg’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Canva’s and remove.bg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Canva

2 branded search terms

  • canva background remover
  • canva bg remover

remove.bg

2 branded search terms

  • remove bg
  • removebg

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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