Graco vs Joovy:Which is searched more?
In September 2026, Graco had more branded searches than Joovy among baby playpens worldwide. Graco was estimated to have 110K branded searches compared to Joovy’s 2.9K, and held a 91.7% Share of Search versus Joovy’s 2.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Graco or Joovy?
Compare the baby playpens people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Graco, Joovy. The figures are in the table below the chart.
View monthly share of search table
| Month | Graco | Munchkin | Joovy | Regalo | Summer Infant | Evenflo |
|---|---|---|---|---|---|---|
| Oct 2025 | 92.4% | 2.5% | 2.5% | 1.1% | 1.3% | 0.33% |
| Nov 2025 | 92.7% | 2.5% | 2% | 1.1% | 1.3% | 0.41% |
| Dec 2025 | 91.8% | 3% | 2% | 1.1% | 1.6% | 0.49% |
| Jan 2026 | 91.8% | 3% | 2% | 1.1% | 1.6% | 0.49% |
| Feb 2026 | 90.5% | 3.6% | 2.4% | 1.1% | 1.6% | 0.82% |
| Mar 2026 | 91.2% | 3% | 2.4% | 0.88% | 1.6% | 0.88% |
| Apr 2026 | 92% | 2.5% | 2.5% | 0.89% | 1.6% | 0.6% |
| May 2026 | 90.7% | 3% | 3% | 1.1% | 1.6% | 0.73% |
| Jun 2026 | 90% | 3.6% | 2.9% | 1.3% | 1.6% | 0.59% |
| Jul 2026 | 90.1% | 3.6% | 2.9% | 1.1% | 1.6% | 0.72% |
| Aug 2026 | 90.3% | 3.6% | 3% | 1.1% | 1.3% | 0.72% |
| Sep 2026 | 91.7% | 3% | 2.4% | 1.1% | 1.1% | 0.73% |
How has the Graco and Joovy comparison changed over the last 12 months?
3 findings
- Graco was ahead of Joovy in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Graco’s estimated Share of Search among baby playpens worldwide moved from 92.4% to 91.7%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 12 months ending September 2026, Joovy’s estimated Share of Search among baby playpens worldwide moved from 2.5% to 2.4%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
How did search popularity change for baby playpens worldwide in September 2026?
2 changes
In September 2026, Graco gained estimated Share of Search among baby playpens worldwide, from 90.3% to 91.7%.
In September 2026, Joovy lost estimated Share of Search among baby playpens worldwide, from 3% to 2.4%.
Other head-to-heads among baby playpens
How each brand is measured
Brandwave collects information about searches that people make online using Graco’s and Joovy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.