Munchkin vs Skip Hop:Which is more popular by branded search?
In August 2026, Munchkin had more branded searches than Skip Hop among baby bath tubs worldwide. Munchkin was estimated to have 368K branded searches compared to Skip Hop’s 60.5K, and held a 53.6% Share of Search versus Skip Hop’s 8.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Munchkin or Skip Hop?
Compare the baby bath tubs people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Munchkin, Skip Hop. The figures are in the table below the chart.
View monthly share of search table
| Month | Munchkin | Fisher-Price | Skip Hop | Shnuggle | Summer Infant | BOON |
|---|---|---|---|---|---|---|
| Oct 2025 | 55.2% | 36.9% | 6.1% | 1.5% | 0.23% | 0.05% |
| Nov 2025 | 46.2% | 46.2% | 6.2% | 1.2% | 0.19% | 0.03% |
| Dec 2025 | 46.8% | 46.8% | 5.1% | 1% | 0.2% | 0.03% |
| Jan 2026 | 54.5% | 36.4% | 7.3% | 1.5% | 0.29% | 0.04% |
| Feb 2026 | 58.4% | 31.9% | 7.8% | 1.6% | 0.3% | 0.05% |
| Mar 2026 | 54.4% | 36.4% | 7.3% | 1.5% | 0.35% | 0.06% |
| Apr 2026 | 54.4% | 36.4% | 7.3% | 1.5% | 0.35% | 0.05% |
| May 2026 | 54.5% | 36.4% | 7.3% | 1.5% | 0.28% | 0.05% |
| Jun 2026 | 58.4% | 31.9% | 7.8% | 1.6% | 0.3% | 0.05% |
| Jul 2026 | 54.5% | 36.4% | 7.3% | 1.5% | 0.28% | 0.05% |
| Aug 2026 | 53.6% | 35.8% | 8.8% | 1.4% | 0.23% | 0.06% |
| Sep 2026 | — | — | — | — | — | — |
How has the Munchkin and Skip Hop comparison changed over the last 12 months?
3 findings
- Munchkin was ahead of Skip Hop in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Munchkin’s estimated Share of Search among baby bath tubs worldwide moved from 55.2% to 53.6%, and its estimated monthly branded searches moved from 450K to 368K.
- Across the 11 months ending August 2026, Skip Hop’s estimated Share of Search among baby bath tubs worldwide moved from 6.1% to 8.8%, and its estimated monthly branded searches moved from 49.5K to 60.5K.
How did search popularity change for baby bath tubs worldwide in August 2026?
2 changes
In August 2026, Skip Hop gained estimated Share of Search among baby bath tubs worldwide, from 7.3% to 8.8%.
In August 2026, Munchkin lost estimated Share of Search among baby bath tubs worldwide, from 54.5% to 53.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Munchkin’s and Skip Hop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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