Brandwave

Fairlight vs Pro Tools:Which is more popular?

In September 2026, Pro Tools had more branded searches than Fairlight among audio post production software worldwide. Pro Tools had about 301,000 branded searches, while Fairlight had 33,100. Pro Tools made up 54.9% of all audio post production software searches we track, and Fairlight accounted for 6%. When we asked ChatGPT and Google AI Overviews about audio post production software, Pro Tools appeared in all five answers and Fairlight in two. Pro Tools was mentioned before Fairlight in every answer.

Among audio post production software worldwide in September 2026

Who do people search for more?

Pro Tools, about 9 searches for every 1 for Fairlight

Pro Tools 301K searchesFairlight 33.1K searches

Who does AI mention more?

Pro Tools, mentioned in every answer we collected

Pro Tools in 5 of 5Fairlight in 2 of 5

Who does AI recommend more?

Pro Tools, named ahead of Fairlight in every answer

Pro Tools first in 5Fairlight never first

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Top audio post production software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pro Tools appeared in all five answers. Fairlight was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Pro Tools was listed before Fairlight in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pro Tools1st
  2. Adobe Audition2nd
  3. Fairlight3rd
  4. Nuendo3rd
  5. iZotope RX5th
  6. Reaper6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pro Tools5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adobe Audition5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Reaper3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • iZotope RX3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fairlight2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nuendo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about audio post production software

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Fairlight or Pro Tools more popular in search?

This chart shows how often people search Google for Fairlight and Pro Tools by name. Each line represents a brand's share of searches for all six audio post production software we track, month by month, from English-language searches worldwide.

Fairlight and Pro Tools among audio post production software worldwide, by month

Share of searches by month for Pro Tools, Fairlight. The figures are in the table below the chart.

View monthly share of searches table
MonthPro ToolsReaperAdobe AuditionFairlightiZotope RXNuendo
Oct 202533.9%21.6%27.8%6.8%6.8%3%
Nov 202534.4%26.4%22.9%6.9%6.9%2.5%
Dec 202531.5%29.6%21.1%7.7%7.7%2.3%
Jan 202634.3%26.6%22.8%6.9%6.9%2.5%
Feb 202627.3%31.5%22.4%8.2%8.2%2.5%
Mar 202631.3%29.5%21%7.7%7.7%2.8%
Apr 202626.8%30.9%22%9.9%8.1%2.4%
May 202626.8%30.9%22%9.9%8.1%2.4%
Jun 202634.8%27%19.1%8.5%8.5%2.1%
Jul 202626.3%30.5%21.5%9.6%9.6%2.4%
Aug 202630.8%29.3%20.7%9.3%7.6%2.3%
Sep 202654.9%19.1%13.5%6%4.9%1.5%

How has the Fairlight and Pro Tools comparison changed over the last 12 months?

3 findings

How did search popularity change for audio post production software worldwide in September 2026?

2 changes
  1. In September 2026, Pro Tools gained share of searches among audio post production software worldwide, from 30.8% to 54.9%.

  2. In September 2026, Fairlight lost share of searches among audio post production software worldwide, from 9.3% to 6%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Fairlight’s and Pro Tools’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fairlight

1 branded search term

  • fairlight

Pro Tools

1 branded search term

  • pro tools

How the Brand Demand Index is measured

Other head-to-heads among audio post production software

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