How popular isPro Tools in search?
In August 2026, there were an estimated 111K branded searches for Pro Tools worldwide which is down 33.3% over the last 11 months. Pro Tools holds 40.3% estimated Share of Search among audio post production software worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Pro Tools40.3%Adobe Audition26.8%
Reaper17.9%
Fairlight12%
Nuendo2.9%
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Which audio post production software compete with Pro Tools?
Share of Search by month for Pro Tools, Adobe Audition, Reaper, Fairlight, Nuendo. The figures are in the table below the chart.
View monthly share of search table
| Month | Pro Tools | Adobe Audition | Reaper | Fairlight | Nuendo |
|---|---|---|---|---|---|
| Oct 2025 | 42.1% | 34% | 12.5% | 8.3% | 3.1% |
| Nov 2025 | 43.8% | 28.9% | 15.9% | 8.7% | 2.6% |
| Dec 2025 | 41.3% | 27.4% | 18.3% | 10% | 3% |
| Jan 2026 | 43.9% | 28.9% | 15.9% | 8.7% | 2.6% |
| Feb 2026 | 36.7% | 29.8% | 19.9% | 10.9% | 2.7% |
| Mar 2026 | 41.1% | 27.2% | 18.2% | 9.9% | 3.6% |
| Apr 2026 | 35.7% | 28.9% | 19.3% | 12.9% | 3.2% |
| May 2026 | 35.9% | 29.1% | 19.4% | 13% | 2.6% |
| Jun 2026 | 45.3% | 24.6% | 16.4% | 11% | 2.7% |
| Jul 2026 | 36% | 29% | 19.4% | 13% | 2.6% |
| Aug 2026 | 40.3% | 26.8% | 17.9% | 12% | 2.9% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.3% | 111K | +21.2% | +4.3 points | |
| 2, held 2nd | 26.8% | 74K | 0% | -2.2 points | |
| 3, held 3rd | 17.9% | 49.5K | 0% | -1.5 points | |
| 4, held 4th | 12% | 33.1K | 0% | -1 points | |
| 5, held 5th | 2.9% | 8.1K | +22.7% | +0.3 points |
40.3%
Held 1st. 111K estimated branded searches, +21.2% vs prior month. Share +4.3 points.
26.8%
Held 2nd. 74K estimated branded searches, 0% vs prior month. Share -2.2 points.
3.
17.9%
Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share -1.5 points.
12%
Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share -1 points.
5.
Nuendo2.9%
Held 5th. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.3 points.
Compare search popularity between Pro Tools and its closest rivals
Every comparison with Pro Tools
8 comparisons
How has branded search demand for Pro Tools changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Pro Tools worldwide fell from 167K to 111K.
- Across the 11 months ending August 2026, Pro Tools’ estimated Share of Search among audio post production software worldwide decreased from 42.1% to 40.3%.
- Across the 11 months ending August 2026, Pro Tools’ estimated Share of Search among audio post production software worldwide peaked at 45.3% in June 2026 and was lowest at 35.7% in April 2026.
How did search popularity change for audio post production software worldwide in August 2026?
5 changes
In August 2026, Pro Tools gained estimated Share of Search among audio post production software worldwide, from 36% to 40.3%.
In August 2026, Adobe Audition lost estimated Share of Search among audio post production software worldwide, from 29% to 26.8%.
In August 2026, Reaper lost estimated Share of Search among audio post production software worldwide, from 19.4% to 17.9%.
In August 2026, Fairlight lost estimated Share of Search among audio post production software worldwide, from 13% to 12%.
Estimated monthly branded searches for Nuendo worldwide fell 33.1% over 11 measured months, from 12.1K to 8.1K in August 2026.
Where does Pro Tools compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Music production software | 4th of 5 | 6% | Show ranking |
| Audio post production software | 1st of 5 | 40.3% | Shown above |
How is Pro Tools measured?
Brandwave collects information about searches that people make online using Pro Tools’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- avid com
- pro tools
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