Focusrite vs Universal Audio:Which is searched more?
In September 2026, Focusrite had more branded searches than Universal Audio among audio interface brands worldwide. Focusrite was estimated to have 110K branded searches compared to Universal Audio’s 74K, and held a 49% Share of Search versus Universal Audio’s 33%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Focusrite or Universal Audio?
Compare the audio interface brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Focusrite, Universal Audio. The figures are in the table below the chart.
View monthly share of search table
| Month | Focusrite | Universal Audio | PreSonus |
|---|---|---|---|
| Oct 2025 | 42.3% | 34.5% | 23.2% |
| Nov 2025 | 37.5% | 45.7% | 16.8% |
| Dec 2025 | 37.5% | 45.7% | 16.8% |
| Jan 2026 | 42.3% | 34.6% | 23.2% |
| Feb 2026 | 50.1% | 27.5% | 22.4% |
| Mar 2026 | 50.1% | 27.5% | 22.4% |
| Apr 2026 | 45.8% | 37.4% | 16.8% |
| May 2026 | 47.1% | 31.7% | 21.2% |
| Jun 2026 | 49% | 33% | 18% |
| Jul 2026 | 52.1% | 28.7% | 19.2% |
| Aug 2026 | 52.1% | 28.7% | 19.2% |
| Sep 2026 | 49% | 33% | 18% |
How has the Focusrite and Universal Audio comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Universal Audio took it in November 2025, Focusrite took it in January 2026.
- Across the 12 months ending September 2026, Focusrite’s estimated Share of Search among audio interface brands worldwide moved from 42.3% to 49%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 12 months ending September 2026, Universal Audio’s estimated Share of Search among audio interface brands worldwide moved from 34.5% to 33%, and its estimated monthly branded searches moved from 110K to 74K.
How did search popularity change for audio interface brands worldwide in September 2026?
2 changes
In September 2026, Universal Audio gained estimated Share of Search among audio interface brands worldwide, from 28.7% to 33%.
In September 2026, Focusrite lost estimated Share of Search among audio interface brands worldwide, from 52.1% to 49%.
Other head-to-heads among audio interface brands
How each brand is measured
Brandwave collects information about searches that people make online using Focusrite’s and Universal Audio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Focusrite
1 branded search term
- focusrite
Universal Audio
1 branded search term
- universal audio
Put your own brand in this comparison
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