Husqvarna vs Stihl:Which is searched more?
In September 2026, Stihl had more branded searches than Husqvarna among asphalt cutter brands worldwide. Stihl was estimated to have 1.1M branded searches compared to Husqvarna’s 1M, and held a 51.2% Share of Search versus Husqvarna’s 48.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Husqvarna or Stihl?
Compare the asphalt cutter brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Stihl, Husqvarna. The figures are in the table below the chart.
View monthly share of search table
| Month | Stihl | Husqvarna | Bobcat | Bosch |
|---|---|---|---|---|
| Oct 2025 | 47% | 52.3% | 0.52% | 0.19% |
| Nov 2025 | 52.7% | 46.5% | 0.56% | 0.2% |
| Dec 2025 | 55.9% | 42.9% | 0.94% | 0.23% |
| Jan 2026 | 50.8% | 48.1% | 0.87% | 0.21% |
| Feb 2026 | 50.1% | 49.1% | 0.59% | 0.22% |
| Mar 2026 | 50.3% | 49.1% | 0.49% | 0.18% |
| Apr 2026 | 46.1% | 53.3% | 0.43% | 0.16% |
| May 2026 | 45% | 54.4% | 0.44% | 0.16% |
| Jun 2026 | 50.2% | 49.3% | 0.4% | 0.15% |
| Jul 2026 | 50.2% | 49.1% | 0.49% | 0.18% |
| Aug 2026 | 51.1% | 48.3% | 0.48% | 0.17% |
| Sep 2026 | 51.2% | 48.1% | 0.48% | 0.17% |
How has the Husqvarna and Stihl comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Stihl took it in November 2025, Husqvarna took it in April 2026, Stihl took it in June 2026.
- Across the 12 months ending September 2026, Husqvarna’s estimated Share of Search among asphalt cutter brands worldwide moved from 52.3% to 48.1%, and its estimated monthly branded searches moved from 1.2M to 1M.
- Across the 12 months ending September 2026, Stihl’s estimated Share of Search among asphalt cutter brands worldwide moved from 47% to 51.2%, and its estimated monthly branded searches held steady at 1.1M.
How did search popularity change for asphalt cutter brands worldwide in September 2026?
2 changes
Stihl’s estimated Share of Search among asphalt cutter brands worldwide has gained ground for 3 months in a row, from 50.2% to 51.2% in September 2026.
Husqvarna’s estimated Share of Search among asphalt cutter brands worldwide has lost ground for 3 months in a row, from 49.3% to 48.1% in September 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Husqvarna’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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