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Arcade machines:Which brands are most popular in search?

In August 2026, Sega was the most searched among arcade machines worldwide, with an estimated 450K branded searches and 74% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Sega74%
  2. Namco14.9%
  3. Arcade1Up8.1%
  4. Tastemakers1.3%
  5. AtGames0.89%
  6. Quarter Arcades0.72%

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Share of SearchLeaderboard

Compare the arcade machines people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among arcade machines worldwide, by month

Share of Search by month for Sega, Namco, Arcade1Up. The figures are in the table below the chart.

View monthly share of search table
MonthSegaNamcoArcade1UpTastemakersAtGamesQuarter Arcades
Oct 202565.7%19.6%10.8%1.4%1.8%0.64%
Nov 202568.9%13.9%13.9%1.2%1.5%0.67%
Dec 202555.3%16.5%24.8%0.99%1.5%0.81%
Jan 202670.9%14.3%11.7%1.3%1%0.85%
Feb 202669.9%17.2%9.4%1.3%1.3%1%
Mar 202672.6%14.6%9.8%1.3%1.1%0.71%
Apr 202671.1%17.5%7.8%1.6%1.3%0.7%
May 202673.9%14.9%8.1%1.3%1.1%0.72%
Jun 202677%12.7%6.9%1.7%1.1%0.62%
Jul 202672.2%14.5%9.7%1.6%1.3%0.71%
Aug 202674%14.9%8.1%1.3%0.89%0.72%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Sega

    74%

    Held 1st. 450K estimated branded searches, +22.3% vs prior month. Share +1.8 points.

  2. 2.Namco

    14.9%

    Held 2nd. 90.5K estimated branded searches, +22.3% vs prior month. Share +0.4 points.

  3. 3.Arcade1Up

    8.1%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share -1.6 points.

  4. 4.Tastemakers

    1.3%

    Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.AtGames

    0.89%

    Held 5th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  6. 6.Quarter Arcades

    0.72%

    Held 6th. 4.4K estimated branded searches, +22.2% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among arcade machines worldwide?

In August 2026, Sega was the most searched among arcade machines worldwide, with an estimated 450K branded searches and 74% estimated Share of Search within this set. Namco is in 2nd place, 59.1 percentage points behind at 14.9% Share of Search.

Global arcade machines, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Sega65.7% → 74%77%Jun 202655.3%Dec 20251st
Namco19.6% → 14.9%19.6%Oct 202512.7%Jun 20262nd
Arcade1Up10.8% → 8.1%24.8%Dec 20256.9%Jun 20263rd
Tastemakers1.4% → 1.3%1.7%Jun 20260.99%Dec 20255th → 4th
AtGames1.8% → 0.89%1.8%Oct 20250.89%Aug 20264th → 5th
Quarter Arcades0.64% → 0.72%1%Feb 20260.62%Jun 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Sega’s estimated Share of Search among arcade machines worldwide increased from 65.7% to 74%.
  • Across the 11 months ending August 2026, Namco’s estimated Share of Search among arcade machines worldwide decreased from 19.6% to 14.9%.
  • Across the 11 months ending August 2026, Arcade1Up’s estimated Share of Search among arcade machines worldwide decreased from 10.8% to 8.1%.
  • Across the 11 months ending August 2026, AtGames’ estimated Share of Search among arcade machines worldwide decreased from 1.8% to 0.89%.
  • Across the 11 months ending August 2026, Sega’s estimated Share of Search among arcade machines worldwide peaked at 77% in June 2026 and was lowest at 55.3% in December 2025.
  • Across the 11 months ending August 2026, Namco’s estimated Share of Search among arcade machines worldwide peaked at 19.6% in October 2025 and was lowest at 12.7% in June 2026.
  • Across the 11 months ending August 2026, Arcade1Up’s estimated Share of Search among arcade machines worldwide peaked at 24.8% in December 2025 and was lowest at 6.9% in June 2026.
  • Across the 11 months ending August 2026, Tastemakers rose from 5th to 4th among arcade machines worldwide.
  • Across the 11 months ending August 2026, AtGames fell from 4th to 5th among arcade machines worldwide.
  • Across the 11 months ending August 2026, Quarter Arcades held steady: its estimated Share of Search among arcade machines worldwide moved less than 0.5 percentage points.

How did search popularity change for arcade machines worldwide in August 2026?

  1. In August 2026, Sega gained estimated Share of Search among arcade machines worldwide, from 72.2% to 74%.

  2. In August 2026, Arcade1Up lost estimated Share of Search among arcade machines worldwide, from 9.7% to 8.1%.

  3. Estimated monthly branded searches for Quarter Arcades worldwide rose 22.2% over 11 measured months, from 3.6K to 4.4K in August 2026.

  4. Estimated monthly branded searches for AtGames worldwide fell 45.5% over 11 measured months, from 9.9K to 5.4K in August 2026.

  5. Estimated monthly branded searches for Namco worldwide fell 17.7% over 11 measured months, from 110K to 90.5K in August 2026.

How the Brand Demand Index is measured

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