Namco vs Sega:Which is more popular by branded search?
In August 2026, Sega had more branded searches than Namco among arcade machines worldwide. Sega was estimated to have 450K branded searches compared to Namco’s 90.5K, and held a 74% Share of Search versus Namco’s 14.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Namco or Sega?
Compare the arcade machines people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sega, Namco. The figures are in the table below the chart.
View monthly share of search table
| Month | Sega | Namco | Arcade1Up | Tastemakers | AtGames | Quarter Arcades |
|---|---|---|---|---|---|---|
| Oct 2025 | 65.7% | 19.6% | 10.8% | 1.4% | 1.8% | 0.64% |
| Nov 2025 | 68.9% | 13.9% | 13.9% | 1.2% | 1.5% | 0.67% |
| Dec 2025 | 55.3% | 16.5% | 24.8% | 0.99% | 1.5% | 0.81% |
| Jan 2026 | 70.9% | 14.3% | 11.7% | 1.3% | 1% | 0.85% |
| Feb 2026 | 69.9% | 17.2% | 9.4% | 1.3% | 1.3% | 1% |
| Mar 2026 | 72.6% | 14.6% | 9.8% | 1.3% | 1.1% | 0.71% |
| Apr 2026 | 71.1% | 17.5% | 7.8% | 1.6% | 1.3% | 0.7% |
| May 2026 | 73.9% | 14.9% | 8.1% | 1.3% | 1.1% | 0.72% |
| Jun 2026 | 77% | 12.7% | 6.9% | 1.7% | 1.1% | 0.62% |
| Jul 2026 | 72.2% | 14.5% | 9.7% | 1.6% | 1.3% | 0.71% |
| Aug 2026 | 74% | 14.9% | 8.1% | 1.3% | 0.89% | 0.72% |
| Sep 2026 | — | — | — | — | — | — |
How has the Namco and Sega comparison changed over the last 12 months?
3 findings
- Sega was ahead of Namco in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Namco’s estimated Share of Search among arcade machines worldwide moved from 19.6% to 14.9%, and its estimated monthly branded searches moved from 110K to 90.5K.
- Across the 11 months ending August 2026, Sega’s estimated Share of Search among arcade machines worldwide moved from 65.7% to 74%, and its estimated monthly branded searches moved from 368K to 450K.
How did search popularity change for arcade machines worldwide in August 2026?
2 changes
In August 2026, Sega gained estimated Share of Search among arcade machines worldwide, from 72.2% to 74%.
Estimated monthly branded searches for Namco worldwide fell 17.7% over 11 measured months, from 110K to 90.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Namco’s and Sega’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.